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MEET THE TEAM

OUR SPECIALISTS HAVE HELPED CLIENTS REVITALIZE LAPSED DATABASES, STOP PLAYER CHURN AND MAXIMIZE PLAYER LIFETIME VALUE. 

WE DON'T JUST PROVIDE SUGGESTIONS. WE WORK WITH CLIENTS TO GIVE THEM THE TOOLS, SKILLS, AND INSIGHTS NEEDED TO KEEP THEIR ORGANIZATIONS MOVING FORWARD.

LET OUR KNOWLEDGE WORK FOR YOU."

Shahar Attias

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Shahar Attias is a Globally recognized iGaming expert, with decades of experience in operational leadership roles, a frequent speaker at leading events (Sigma, OptimoveConnect, G2E, iCE, EiG/iGB Live, LAC & BAC, iGAsia, RGW), and the founder of Hybrid Interaction, the premier online gaming consulting firm.


His work in gaming operations and marketing began in 2001 when he created the world's first iGaming CRM department for 888. From 2003 to 2005, he served as VP of Casino Operations for EuroPartners and was one of the founders of this leading Playtech licensee. Mr. Attias became Director of Player Relationship Marketing for PokerStars in 2006, where he established and oversaw all CRM activities.

Since 2008, he has headed his own consulting business, assisting over 70+ leading online gambling powerhouses such as GVC Holdings (Casino-Club, bwin.party, Sportingbet), William Hill, EvoPlay, casinoroom, FullTilt, Everest Poker,

Virgin Gaming, win2Day (Austrian lotteries) and recently, he completed developing, from scratch, a holistic Campaign Manager component for BetConstruct’s back-office, from concept design to final implementation.

Additional projects held across various regulated markets with Holland Casino (Netherlands), bgo (UK), SkillOnNet (Denmark), Gioco Digitale (Italy), IveriaBet (Georgia), Bet.pt (Portugal), Winner/Racer (Israel) in addition to IGT Slots (workshop for sales AM), GFS (Fantasy), FortuneJack (Bitcoin), MiG & eToro (Forex) and various standalone casinos (Platin, Joreels, Codeta, Omni/Fly); Non-gaming: Yell, Avito, MTAFC.

 

 

Narine Hovhannisyan

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Former CRM Product Manager, with years of experience in the iGaming industry, Narine started her career in one of the biggest platform providers - BetConstruct.  She has developed, executed, and continued refinement of multi-channel customer relations and the development of programs, roadmaps, and customer relations strategies, decided on the platform's structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.

 

Narine has managed a support team of CRM specialists and collaborated with a various number of customers all over the world. Provided leadership and management for operations comprised of contact center and customer care and established measurable goals and assist leaders with the rollout.

She also participated as a key member of the integration team to develop and deliver innovative solutions.

 

After five years of Product Management and dedicated work, Narine has joined the Hybrid Interaction team as an Associate Consultant, leading iGaming consulting projects across various markets & verticals, as well as taking responsibility for the agency’s B2B marketing activities. 

"WE HAVE ESTABLISHED OUR UNIQUE CONSULTING APPROACH AFTER YEARS OF HANDS-ON EXPERIENCE WITH CONTACT CENTERS, AND HAVE BASED IT UPON OUR PROVEN ABILITIES TO TAILOR-FIT THE PRECISE TOOLS AND METHODOLOGIES TO EACH AND EVERY CLIENT.

THE COST OF ACQUIRING NEW LEADS KEEPS INCREASING, AND THE COMPETITION FOR TRAFFIC IS FIERCER THAN EVER. ON TOP, EVEN AFTER LANDING THOSE POTENTIAL CUSTOMERS ON YOUR WEBSITE, MERELY INITIATING A DISCUSSION WITH THEM HAS BECOME QUITE CHALLENGING FOR OPERATORS, AS MODERN MEANS OF COMMUNICATION DICTATE A NEW LEVEL OF AGILITY WHEN IT COMES TO THE ADOPTION OF NEW, “HIP” CHANNELS.

EMAILS, SMS, SOCIAL MEDIA, INSTANT MESSAGES, VIDEO CONFERENCING - YOU NAME IT. AS SUCH, PROVIDING EXCELLENT SERVICE OVER THE PHONE ISN’T GOOD ENOUGH ANYMORE, AND TODAY’S CONTACT CENTERS ARE REQUIRED TO EXPAND ACROSS MANY ADDITIONAL TECHNOLOGICAL METHODS.

KNOWING HOW OTHER IGAMING CONTACT CENTERS OPERATE, WE OFFER OUR CLIENTS THE MOST EFFICIENT WAYS TO MAXIMIZE THEIR ROI, WHILE INCREASING AVAILABILITY IN ADDITION TO MAINTAINING THE SAME SERVICE LEVEL."

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