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Our specialists have helped clients revitalize lapsed databases, stop player churn and maximize player lifetime value.

We don't just provide suggestions. We work with clients to give them the tools, skills and insights needed to keep their organizations moving forward.

Let Our Knowledge Work for You.

Shahar Attias
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Shahar Attias is a Globally recognized iGaming expert, with decades of experience in operational leadership roles, a frequent speaker at leading events (Sigma, OptimoveConnect, G2E, iCE, EiG/iGB Live, LAC & BAC, iGAsia, RGW), and the founder of Hybrid Interaction, the premier online gaming consulting firm.

His work in gaming operations and marketing began in 2001 when he created the world's first iGaming CRM department for 888. From 2003 to 2005, he served as VP of Casino Operations for EuroPartners and was one of the founders of this leading Playtech licensee. Mr. Attias became Director of Player Relationship Marketing for PokerStars in 2006, where he established and oversaw all CRM activities.

Since 2008, he has headed his own consulting business, assisting over 70+ leading online gambling powerhouses such as GVC Holdings (Casino-Club, bwin.party, Sportingbet), William Hill, EvoPlay, casinoroom, FullTilt, Everest Poker, Virgin Gaming, win2Day (Austrian lotteries) and recently, he completed developing, from scratch, a holistic Campaign Manager component for BetConstruct’s back-office, from concept design to final implementation.


Additional projects held across various regulated markets with Holland Casino (Netherlands), bgo (UK), SkillOnNet (Denmark), Gioco Digitale (Italy), IveriaBet (Georgia), Bet.pt (Portugal), Winner/Racer (Israel) in addition to IGT Slots (workshop for sales AM), GFS (Fantasy), FortuneJack (Bitcoin), MiG & eToro (Forex) and various standalone casinos (Platin, Joreels, Codeta, Omni/Fly); Non-gaming: Yell, Avito, MTAFC.


Shahar has also established iGamingCRM, the Retention Marketing mecca.


Years of Hands-On Experience


There's no substitute for experience, and Shahar has plenty of it. He’s been in the iGaming business since the very start, witnessing the changes and growing challenges brought on by new technology, market saturation, and ever-increasing governmental regulations.

A Practical Approach


Among the advantages of knowing the business inside and out is truly understanding player psychology. Without those insights, strategies and theories are usually futile. Shahar understands the varying psyches of players in each segment. That knowledge, combined with theoretical and analytical expertise, results in practical applications that dramatically boost player retention.

Yulia Jeshinko
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A veteran Social Gaming expert with over a decade of experience in Game Monetization & Player Retention. Yulia has lead and managed dozens of projects in many of the industry’s leading Social Gaming brands, taking business strategies and developing them from theoretical concepts into practical implementations.


She first started working in the uber-successful GVC German facing brand, Casino-Club, where she quickly moved from Marcom to Project Management, before being head-hunted by Playtika, to lead the Caesars activity on Facebook. Following several years as a senior executive, in which she mastered In-game Monetization and held full responsibility over all Product Development, Yulia took her talents to Hybrid Interaction, as VP of Social Gaming.  


Yulia is constantly seeking for new ways to drive revenues, enrich brand awareness and increase customer loyalty, utilizing her expertise in player psychology, pricing methodologies and mass player communication.

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Lena Benel

Senior expert in Organizational Methodologies, with 12 years of experience in Processes Optimization, Corporate Development and Direct Marketing. Established and managed dozens of Omni-Channel Contact Center projects, on top of developing and leading sales strategies from design to implementation in the field, including preparation of the training guidelines, working routines and management procedures.

Omni-Channel Contact Centers

We have established our unique consulting approach after years of hands-on experience with Contact Centers, and have based it upon our proven abilities to tailor-fit the precise tools and methodologies to each and every client.


Cost of acquiring new leads keep increasing, and the competition for traffic is fiercer than ever. On top, even after landing those potential customers on your website, merely initiating a discussion with them has become quite challenging for operators, as modern means of communication dictate a new level of agility when it comes to adoption of new, “hip” channels.


Emails, SMS, Social Media, Instant Messages, Video Conferencing - you name it. As such, providing excellent service over the phone isn’t good enough anymore, and today’s Contact Centers are required to expand across many additional technological methods.


Knowing how other iGaming Contact Centers operate, we offer our clients the most efficient ways to maximize their ROI, while increasing availability in addition to maintaining the same service level.

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