Our Team
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Shahar Attias is a Globally recognized iGaming expert, a CRM strategist, a frequent speaker at leading events (Sigma, OptimoveConnect, G2E, iCE, EiG/iGB Live, LAC & BAC, iGAsia, RGW), and the founder of Hybrid Interaction, the premier online gaming consulting firm.

As an iGaming CRM consultant with 20+ years of industry experience, Shahar Attias has helped startups and publicly traded operators optimize their VIP Programs & Player Retention efforts. He can help your company benchmark your internal marketing strategy, procedures, loyalty, and KPIs with the competition.
Following senior executive roles within 888, Playtech, and Pokerstars, he has held more than 150 successful consulting projects across all verticals and through most jurisdictions, including online migration projects with brick-and-mortar casinos in the Dutch, Swiss, Georgian, UK, and US markets; among our clients are gambling powerhouses such as Hard Rock NJ, Casino du Lac (Partouche), Holland Casino, Grand Casino Baden, Horizons Casino, Groupe Barrière, Entain / GVC / BwinParty / Sportingbet / Bet.pt, IGT, William Hill, Crocobet, BetConstruct, Pin-up.ru, EvoPlay, bgo, Win2day, Neto, DazzleTag, and Platin Casino. 

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Narine Hovhannisyan is a former CRM Product Manager, with years of experience in the iGaming industry. Narine started her career in one of the biggest platform providers - BetConstruct.  She has developed, executed, and continued refinement of multi-channel customer relations and the development of programs, roadmaps, and customer relations strategies, decided on the platform's structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.

Narine has managed CRM specialists and collaborated with various numbers of customers all over the world.  She has provided leadership and management for operations featuring contact centers & customer care by establishing measurable goals and assisting with roll-outs. As a key member of the integration team, she has developed and delivered innovative solutions.

After five years of Product Management and dedicated work, Narine has joined the Hybrid Interaction team as an Associate Consultant, leading iGaming consulting projects across various markets & verticals, as well as taking responsibility for the agency’s B2B marketing activities. 

Andreja Svenšek is a former B2B Key Account manager, that started her career more than a decade ago in land-based gaming. Working in casinos all over the world, Andreja run some of the world’s biggest Poker events with brands like Pokerstars and the B2C operation of the famous WSOP; she took that experience, transitioned in to the online gaming and the B2B sector while working with Oryx, and now bringing her talents to the Hybrid Interaction team.Recently, Andreja was overseeing and coordinating numerous notable launches and integrations, within heavily regulated markets, during which she built an astonishing track record of both planning as well as executing a vast amount of marketing activities across all verticals, always keeping the "player" in her mind. Keeping up with the pulse of the online gaming, she managed to stay ahead of industry trends, cementing the Oryx presence in Serbia, while building it up as one of their biggest regulated markets.While working closely with BI teams on daily and monthly financial analytics, she realized the need to build a bridge between KPIs & plain numbers and the vast iGaming universe. To be able to perfect this, she is now working on her Data Analytics certification, optimizing her understanding of not only BI products and verticals, but the people behind them as well.