Our Team
Shahar Attias is a Globally recognized iGaming expert, a CRM strategist, a frequent speaker at leading events (Sigma, OptimoveConnect, G2E, iCE, EiG/iGB Live, LAC & BAC, iGAsia, RGW), and the founder of Hybrid Interaction, the premier online gaming consulting firm.
As an iGaming CRM consultant with 20+ years of industry experience, Shahar Attias has helped startups and publicly traded operators optimize their VIP Programs & Player Retention efforts. He can help your company benchmark your internal marketing strategy, procedures, loyalty, and KPIs with the competition.
Following senior executive roles within 888, Playtech, and Pokerstars, he has held more than 150 successful consulting projects across all verticals and through most jurisdictions, including online migration projects with brick-and-mortar casinos in the Dutch, Swiss, Georgian, UK, and US markets; among our clients are gambling powerhouses such as Hard Rock NJ, Casino du Lac (Partouche), Holland Casino, Grand Casino Baden, Horizons Casino, Groupe Barrière, Entain / GVC / BwinParty / Sportingbet / Bet.pt, IGT, William Hill, Crocobet, BetConstruct, Pin-up.ru, EvoPlay, bgo, Win2day, Neto, DazzleTag, and Platin Casino.
Lali Odosashvili comes with over a decade of experience in customer relations within the entertainment industry and is currently the Head of Marketing at Hybrid Interaction. Her great understanding of tourism and hospitality helps her to find common ground with clients of various backgrounds.
Currently, she is pursuing a Ph.D. in Columbia, South Carolina, to gain expertise in the changing regulatory environment of the gambling industry in North America. She is working across several regulated jurisdictions with online gambling operators, including omnichannel projects in the most saturated local markets. Lali’s personality and knowledge are continuously recognized by the biggest iGaming conferences when asked to share her thoughts on the most relevant topics of the gambling industry.
Lali joined us at the beginning of 2022 and has made a huge impact on Hybrid Interaction's growth ever since. Her impressive set of skills has benefited our clients through every stage of business development.
Dani Fernandez is a distinguished professional within the iGaming industry, steadily earning the status of a veteran. With a career spanning well over a decade, Dani has consistently showcased his expertise in the realm of CRM and has made substantial contributions to leading iGaming enterprises.
Dani embarked on his captivating career journey at PokerStars (Flutter), where he dedicated nearly five years to his role as a CRM Manager and Coordinator. During this pivotal period, he initiated his foray into the world of CRM, implementing innovative strategies that amplified customer loyalty and retention across both regulated and non-regulated markets.
Subsequently, Dani assumed the prestigious position of Head of CRM at Boss Gaming Solutions, an opportunity that further honed his proficiency in CRM strategies. A few years later, driven by his unwavering commitment to excellence, Dani embraced the formidable challenge of spearheading CRM initiatives within the STS Gaming Group.
Dani holds two master's degrees: Business and Management in Esports from Spain and Digital Marketing from Ireland. These academic accomplishments underscore his profound grasp of contemporary marketing methodologies and the dynamic esports industry. In addition to his master's degrees, Dani also possesses an Associate's degree in International Commerce from the Cámara de Comercio de Madrid.
Bella Yedoyan joined our team of Analysts in December 2021, and has been picking up a handful of additional responsibilities ever since. She began working with data during her position in a charitable non-profit organization as a DBA, where she gained fundamental knowledge later to be practiced in Hybrid Interaction.
Studying for her master’s degree in Project Management and working part-time as a junior researcher at the National University of Construction and Architecture of Armenia, Bella responded to our job offering post on LinkedIn and has been immediately given a chance to implement her knowledge and exercise her analytical and interpersonal skills. As an experienced CRM executive, she is certified across all leading Marketing Automation platforms in the market.
During one of the large-scale projects, Bella successfully led a team of professionals focusing on strategic CRM planning and execution, which further strengthened her set of project management knowledge and skills. Currently, Bella is one of our Senior Project Managers with a master’s degree in the field and remarkable iGaming experience.
Zhanna Manukyan is a dedicated Project Manager with a passion for driving successful projects and utilizing her diverse skill set to contribute to team success. Her professional journey began with an internship in influencer marketing, where she had the opportunity to collaborate with a diverse group of influencers on various projects. Afterward, she transitioned into a freelance role as a content writer, which provided her with the freedom to explore her creativity and craft compelling content across a wide range of subjects.
Currently, Zhanna performs her role as a Project Manager at Hybrid Interaction and plays a crucial role in the successful execution of multiple projects. Zhanna's strong organizational skills, attention to detail, and effective communication enable her to coordinate project activities, ensure timely deliverables, and foster collaboration among team members.
Her professional journey showcases her dedication, adaptability, and passion for professional growth. With her diverse skill set and ability to manage multiple projects effectively, Zhanna continues to make significant contributions to the success of Hybrid Interaction and the projects she undertakes.
Zara Kirakosyan is a brilliant Project Manager with a dynamic approach and a range of skills for every project she’s assigned to.
Starting her career as a Social Media Marketing Specialist, Zara has achieved remarkable results in increasing brand visibility and engagement. Through comprehensive market research, she has developed new ideas and content marketing strategies that have propelled her clients' brands forward. As a Digital Marketing Specialist, Zara implemented email marketing campaigns and analyzed campaign results, providing regular reports to evaluate success.
Currently, as a Project Manager at Hybrid Interaction, Zara contributes to various aspects of project management. She creates call summaries, promotional design and content briefs, and promotional calendars for future months. Zara is also adept at making adjustments to email templates using CRM tools and provides valuable assistance to the Senior Project Manager as needed.
Mariam Avetyan as a versatile marketing professional has a diverse background in various industries. During her student years, she has made a positive impact through her involvement with the "Learning Mission" NGO, providing English language classes to injured soldiers. She has also excelled in administrative roles, making arrangements with carrier logistics companies and presenting transported goods to partners at a logistics company.
Mariam's linguistic talents shine as an Article Translator for the "Hadrut De-Occupation" Journalistic Team, providing written translations of academic articles. With her expertise in marketing, organization, and languages, Mariam continues to excel and make a lasting impression in iGaming Industry.
As a Project Manager in Marketing at Hybrid Interaction, she creates strategic plans and executes advertising campaigns on the company's website and social media platforms. Her keen eye for detail and understanding of consumer behavior drive engagement and increase brand awareness.