NEWS

In this ChiefsClash episode, Shahar Attias teams up with another podcaster, Hillary McAfee - the Owner and Founder of Maxbet Podcast to do something no one has ever done - Day Drinking. They visited different booths during ICE Barcelona 2026, tasted and ranked the cocktails of Redcore, Melbet and Alea. Spotify: https://tinyurl.com/mr7cvm6b Apple: https://tinyurl.com/4vnu5pmu Linkedin: https://tinyurl.com/mr25skac

At ICE Barcelona 2026, Shahar Attias joins a powerful keynote panel, “The Future of iGaming: The Good, the Bad and the Scary,” to unpack what’s really happening beneath the surface. 🗓 21 January 2026 | 11:05 - 11:20 📍 Pulse Conference Theatre - iGB Affiliate From AI-driven content and personalised agents to grey markets, regulation pressure, and shifting affiliate models, this session connects the dots between today’s challenges and tomorrow’s opportunities. If you’re in iG

In this episode of ChiefClash, the first in our new format, Shahar Attias is sitting down with Marcel Tobler, CEO of Swiss Casinos, to explore a breakthrough innovation that’s reshaping the casino floor. Together, they dive into ReelLink — a device that transforms any traditional slot cabinet into a dynamic, flexible gaming platform. By connecting ReelLink, casino operators can stream a wide variety of fully regulated games directly onto existing machines, switching content s

This year, we’re coming to Barcelona with a big team, ready to make it massive. ICE Barcelona 2026 is the perfect stage for us to reconnect with our long-standing clients, strengthen partnerships, and meet new ones from across the industry. With a strong team on the ground, we’re excited to exchange ideas, share CRM expertise, and explore new opportunities that drive smarter, more meaningful customer interactions.  ¡Nos vemos pronto!

Wishing you a Merry Christmas and a bright New Year from the entire Hybrid Interaction team! As the holiday lights shine and we wrap up another remarkable year, we want to thank our clients, partners, and industry friends for your trust and collaboration. May this festive season bring joy, peace, and well-deserved rest. We look forward to creating new successes together in 2026!

As we wrap up the year, we’re proud of what we built together, stronger client partnerships, meaningful growth, and standout achievements across our team. Every milestone reflects the trust of our clients and the dedication of our people. Below check out our company and team achievements in more detail. Thank you for being part of the journey.

CRM and Gamification expert Nona Titanyan recently shared insights in the latest article for El News. She emphasized that successful CRM in iGaming is not about constant daily communication but about meaningful personalization driven by player data and feedback. Nona also highlighted the importance of advanced AI-based analytics, and dynamic segmentation in journey planning to deliver player lifetime value. Read the Full Article: https://tinyurl.com/yhe7ed9j

Our global team gathered in Armenia for a workshop, to celebrate a year of major achievements, reflect on what we built, and sharpen our vision for 2026. Through focused workshops, collaborative planning, and powerful conversations, we aligned on bold new goals and the vision we aim to bring to life in the year ahead.  And of course, we made time for fun. The week was filled with energy, connection, and unforgettable moments. 2025 set the stage. In 2026, we move forward as on

Zhanna Manukyan, CRM and Gamification Expert at Hybrid Interaction, was recently invited by the Georgian Gambling Association as a featured expert to share her insights in an exclusive industry interview. In this conversation, she dives into the future of CRM in iGaming - talking about personalization, smart automation, data-driven decision-making, and how to build long-term, player-focused relationships. Full interview available here: https://tinyurl.com/2pn2596e

During this episode of ChiefsClash, we have gathered to collectively honor the memory of our close friend, Nico Jansen. Exactly three years ago today, marked the first recording of the ChiefsClash interview featuring Nico Jansen, Liga Tarasova and Tal Zamstein. And today, the same company along with Nico's brother, Björn Jansen, and many more have come together in remembrance of Nico Jansen to share emotional stories about him.

Gammastack is organizing an exclusive Live webinar featuring Shahar Attias, who will guide everyone through 25 years of CRM evolution - from humble Excel sheets to today’s AI-driven precision. During this session he will discuss how data, automation, and intelligence have transformed player relationships across industries. Shahar also will share hard-won lessons, memorable wins, cringe-worthy fails, and those “why did we ever do that?” moments that shaped the journey. Registe

We’re excited to share that Shahar Attias joined iGaming History podcast hosted by Narcis Gavrilescu for an in-depth conversation on the fascinating evolution of the iGaming industry. From the instinct-driven early days to today’s data-powered ecosystems, Shahar shared firsthand insights into how technology, regulation, and innovation have shaped CRM strategies and player behavior over the decades. In this engaging interview, he reflected on everything from the early operator

What an incredible experience in Rome! From November 3–5, Hybrid Interaction had the privilege of attending SiGMA Europe 2025, one of the industry’s most dynamic events. Over three action-packed days, we joined inspiring sessions, explored the latest trends, and connected with hundreds of professionals shaping the future of iGaming. A special highlight was taking part in Optimove Roadshow, an event organized by one of our closest partners. There we met our good old partners a

Best-of-breed multichannel marketing orchestration meets and best-of-breed iGaming CRM services so operators can launch faster, test continuously, and prove incremental lift Optimove , the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, and Hybrid Interaction , the iGaming CRM and Gamification agency providing expert managed services to operators, announced an expanded collaboration designed to accelerate CRM i

In this episode of ChiefsClash we gathered experts to discuss the topic of HR in iGaming, how different it is from other industries, how candidates are being chosen, and what is being taken into consideration when hiring. Our guests are Salome Philia, Head of HR, Crocobet, Anastasiia Shamrylo - Chief People Officer at Fidel Partners and Mark Klinger, agent for iGaming Executives at MSK Associates. Is there any difference between HR in iGaming and other industries? Salome: So

Our powerhouse team of Hybrid Interaction girls took Tbilisi by storm at this year’s SBC Summit Tbilisi blending brains, charm, and unstoppable energy. From insightful mornings packed with networking and industry talks to unforgettable nights at the opening and closing parties, we made every moment count. The highlight? Nona Titanyan took the stage as a panelist on “Gamification in iGaming – Creating Engaging & Rewarding Player Experiences”, sharing valuable insights on how p

Ana Lahera sits down with Casino.Online for an exclusive interview on CRM and Gamification in rapidly evolving LatAm market. With our strong focus on this region, Ana shares fresh research and insights that highlight the trends, opportunities, and strategies shaping the industry today. A great read for those interested in effective loyalty and retention approaches tailored to the LatAm market. Check out the full interview: https://tinyurl.com/45zz8rha

Our very own Nona Titanyan is on the mic with Vakhtang Mdivani, CPO of Promofy in the latest iGaming Accent Podcast powered by SBC...

Our CRM & Gamification pros, Nona and Zhanna, just rocked SPiCE Central Asia 2025 in Tbilisi. Big shoutout to Eventus International for...

ChiefsClash is back to the on- site interviews, the format that everyone is fond of! In the scope of SBC Lisbon conference, Shahar...