NEWS

Ana and Kelvin joined the action at BiS SiGMA South America 2026, and what an event it was! LATAM continues to prove itself as one of the most exciting regions in iGaming, where innovation and player-centric CRM strategies are key to success.We’re proud to be part of the conversation and to support operators in building stronger, more engaging player journeys.

We sat down with the Nightrush podcast to talk data-driven iGaming CRM with our Head of CRM Operations, Konstantin Pellmann. In the conversation, Konstantin explored how CRM in iGaming isn’t just one thing - it’s a combination of systems, processes, and strategies aimed at enhancing the player experience. From system audits and back-office setup for new operations to analytics, promotions, and lifecycle management for established brands, CRM adapts to every stage of growth. L

Zhanna Manukyan, CRM and Gamification Expert at Hybrid Interaction, recently joined the Nightrush podcast for the episode “Women in iGaming: Leadership, Challenges, and Opportunities.” In this conversation, she shared insights from her personal career journey, discussed the challenges she has faced, and highlighted how she has grown as a leader. The episode also explored different leadership styles, the importance of supporting other women, and maintaining a healthy work-life

Kelvin and Ana will be attending the SiGMA Americas in São Paulo, Brazil. As LATAM continues to emerge as one of the fastest-growing markets in the iGaming and tech space, this event is the perfect stage to connect, collaborate, and innovate. Kelvin and Ana will be focusing on how CRM strategies and Gamification are shaping player engagement, retention, and long-term growth across the region.

Huge congratulations to Ana for completing Fast Track Spark: São Paulo, an exclusive two-day advanced retention training! As a proud Brazilian, Ana loved diving into localized, data-driven CRM strategies right on her home turf. Beyond earning her official certification through hands-on workshops, it was a fantastic opportunity for her to reconnect with old friends and exchange ideas with new industry leaders who are shaping the LatAm iGaming market. We can't wait to see her p

Our Head of Business Development, Nelli Zhamagortsyan, attended the London Gaming Congress - an intimate conference bringing together top-tier speakers and industry leaders. Discussions focused on the current challenges in the UK market, the growing role and impact of AI in business, and the future of the iGaming industry - highlighting both risks and emerging opportunities. Beyond the insights, it was valuable to reconnect with familiar faces and establish new relationship

Dive into Nona Titanyan's exclusive interview with the Georgian Gambling Association (GGA), as she uncovers potential serious dangers and drawbacks in CRM automation for gaming operators. With years of hands-on experience, Nona explains how prioritizing player acquisition over retention strategies usually result in wasted resources. Eventually she discusses the solutions highlighting that the effective post-registration experiences are the points that unlock true lifetime val

Nelli is heading to London Gaming Congress, which is the ultimate gathering for leaders shaping the future of gaming and technology in the UK. Hybrid Interaction is thrilled to connect with industry experts and explore how smart data-driven tools can transform gaming experiences. Reach out to schedule a meeting with Nelli and discover what player engagement strategies will serve your specific needs.

At SBC Summit Rio 2026, Ana and Kelvin Lahera stepped straight into a vibrant, Brazilian-themed celebration of the iGaming world. Our team is excited to join this important event in Rio, especially as we are with our local Brazilian team. As always we will bring meaningful conversations about CRM, Gamification strategies, and new ways of player engagement elevation. Between these meetings, it’s a great opportunity to reconnect with long‑time partners, especially our friends f

Shahar Attias shares sharp, experience-driven insights in his latest interview with Routy Media, addressing the real challenges behind email marketing, CRM, and player retention in today’s iGaming landscape. Drawing on work with hundreds of global operators, he clarifies common misconceptions about automation, gamification, and lifetime value and what truly drives sustainable revenue growth. The link for the full interview: https://tinyurl.com/yadry4wj

Ana and Kelvin Lahera will be attending SBC Summit Rio 2026, taking place 3–5 March at Riocentro, Rio de Janeiro, the premier gathering for Brazil’s sports betting and iGaming industry. With deep regional knowledge and strategic insight, our LATAM experts help brands succeed in one of the world’s fastest-growing regulated markets. Looking to maximize player engagement and retention? Connect with our team to discuss CRM, lifecycle strategy, and growth across Latin America.

Proud to share that Shahar Attias is now an official iGaming Club Member. iGaming Club is a series of exclusive iGaming events by AffPapa, bringing together affiliates, operators, and B2B providers from across the iGaming industry. We look forward to seeing Shahar connect, collaborate, and engage with industry leaders at upcoming events. https://igaming.club/member/shahar-attias-2/

In this episode of ChiefsClash, Shahar Attias, Elena Vasileva, Jenny Ramstedt, and Glenn Debattista will be summing up the ICE Barcelona 2026 event. They will also give their predictions of the 2026 and even dance to the tunes that kept them going throughout the conference. Spotify: https://tinyurl.com/4kbjd88h Apple: https://tinyurl.com/w937vt6u Youtube: https://tinyurl.com/3mmfxekv

Forget everything you thought you knew about CRM. At ICE Barcelona, Yordan from Smartico and Konstantin from Hybrid Interaction teamed up to share the most common Myths and Realities about CRM. They tackled the hard truths and shared what actually moves the needle in real-life CRM strategies. One conversation, two experts, and the harsh reality.

Combined Expertise in CRM, Gamification, and Loyalty Marketing Will Empower Operators to Scale Quickly Xtremepush, the leading provider of CRM and loyalty marketing, has announced that CRM and gamification experts and strategists Hybrid Interaction has joined its XP Partners programme, delivering existing operator customers with fully managed services. The partnership has been agreed with the key objective of helping operators scale their CRM operations faster and more seaml

In this ChiefsClash episode, Shahar Attias teams up with another podcaster, Hillary McAfee - the Owner and Founder of Maxbet Podcast to do something no one has ever done - Day Drinking. They visited different booths during ICE Barcelona 2026, tasted and ranked the cocktails of Redcore, Melbet and Alea. Spotify: https://tinyurl.com/mr7cvm6b Apple: https://tinyurl.com/4vnu5pmu Linkedin: https://tinyurl.com/mr25skac

At ICE Barcelona 2026, Shahar Attias joins a powerful keynote panel, “The Future of iGaming: The Good, the Bad and the Scary,” to unpack what’s really happening beneath the surface. 🗓 21 January 2026 | 11:05 - 11:20 📍 Pulse Conference Theatre - iGB Affiliate From AI-driven content and personalised agents to grey markets, regulation pressure, and shifting affiliate models, this session connects the dots between today’s challenges and tomorrow’s opportunities. If you’re in iG

In this episode of ChiefClash, the first in our new format, Shahar Attias is sitting down with Marcel Tobler, CEO of Swiss Casinos, to explore a breakthrough innovation that’s reshaping the casino floor. Together, they dive into ReelLink — a device that transforms any traditional slot cabinet into a dynamic, flexible gaming platform. By connecting ReelLink, casino operators can stream a wide variety of fully regulated games directly onto existing machines, switching content s

This year, we’re coming to Barcelona with a big team, ready to make it massive. ICE Barcelona 2026 is the perfect stage for us to reconnect with our long-standing clients, strengthen partnerships, and meet new ones from across the industry. With a strong team on the ground, we’re excited to exchange ideas, share CRM expertise, and explore new opportunities that drive smarter, more meaningful customer interactions.  ¡Nos vemos pronto!

Wishing you a Merry Christmas and a bright New Year from the entire Hybrid Interaction team! As the holiday lights shine and we wrap up another remarkable year, we want to thank our clients, partners, and industry friends for your trust and collaboration. May this festive season bring joy, peace, and well-deserved rest. We look forward to creating new successes together in 2026!