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90 days inactive? Send a bonus. Problem solved? Not quite. “90 days silent” isn’t a player segment. Different players go quiet for different reasons — so why give them the same offer? Segment first. Reactivate smarter. In this episode, CEO Shahar Attias and CRM Operations Team Lead Nona Titanyan discuss smarter approaches to player reactivation and why segmentation matters. #iGaming #CRM #PlayerRetention #HybridInteraction

Your CRM platform might not be the problem. Sometimes, it’s how you use it. In the latest episode of CRM Unlocked, Zhanna Manukyan (CRM Operations Team Lead) joins Shahar Attias (CEO) to discuss 3 common issues they consistently see when onboarding new operators: - Lack of structure - Building strategy on the fly - Not knowing what actually drove results They sound simple on paper, but fixing them makes a massive difference to your retention lifecycle. #CRMUnlocked #iGaming #

Stop chasing vanity numbers. In our latest CRM Unlocked feature, here are the 5 principles that tell you if you're building a business or just burning a budget. 1. The LTV Trap Everyone chases the first deposit. That's a short-term win, not a strategy. True value isn't built on day one - it develops over time. Our Insight: Stop prioritizing acquisition volume. Start measuring lifetime sustainability. 2. Revenue vs. Profit High deposit volumes are a vanity distraction. One of

In this episode of ChiefsClash, we have three venue superstars discussing the conferences in the iGaming industry. Our guests are Eugene Camilleri, Director at Pateplay, Hasmik Movsisian, CCO of PartnerMatrix and Brendon Spiteri, Head of Commercial at Routy. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming first CRM & Gamification consulting agency. Spotify: https://tinyurl.com/btzmfb3w Apple: https://tinyurl.com/3pw7kwpc Youtu

Welcome to CRM Unlocked – our new knowledge series where we explore real CRM challenges, share practical insights, and talk about what actually works. Ahead of the World Cup Final, Konstantin Pellmann, Head of CRM Operations, joins Shahar Attias, CEO of Hybrid Interaction, to discuss how leading operators prepared for one of the biggest betting events of the year. From reward strategies and gamification to the campaigns that kept players engaged throughout the tournament, the

Why do operators lose 60% to 70% of their players in the very first month? Usually, it turns into a toxic relationship. Operations blames the affiliates, affiliates blame the platform, and everyone is frustrated. But here is the real secret shared in this video: 50% of conversions happen within the first 5 to 8 minutes after registration. Think about that. If a player signs up and your system takes an hour to send a welcome message or a bonus, you already lost them. In the wo

This episode of ChiefsClash is very emotional: we have three CEOs discussing how they handle the burden of final decision making, loneliness and also topics of World Cup. Our guests are - Dinara Pogodina from Notix Games, Richard Dennys from Mr. Gamble and Yoni Sidi from Wiztech Group. Spotify: https://tinyurl.com/y5dc9vsb Apple: https://tinyurl.com/28tdwbaj Youtube: https://tinyurl.com/3ueddm32 Linkedin: https://tinyurl.com/42fj5ve8

A full week of focus. Zero fluff. Pure optimization. We just wrapped an intense 1-week in-person meeting at Hybrid Interaction, bringing the global team together to realign our long-term strategies and map out our future scaling. How it rolled out: 📋 The Blueprint: Welcomed our newest team expansion with a deep-dive iGaming industry overview to align everyone for growth and expansion. 🚀 The Pitches: Team members took the stage to present fresh ideas on the future of AI work

Acquisition gets players through the door, but retention is what keeps them there. Our CEO Shahar Attias took the stage at AffPapa Madrid to break down why CRM and consistent player engagement are still the ultimate drivers for LTV in iGaming. Bottom line: It’s not about blasting generic offers anymore. It’s about relevant, ongoing communication that keeps users hooked over time. Shahar shared some great insights on this - catch the full interview!

Another great event wrapped up! A huge thank you to the AffPapa team for organizing an excellent conference in Madrid. It was a pleasure connecting with operators, affiliates, and industry partners, exchanging ideas on CRM, gamification, player engagement, and retention strategies, while exploring new opportunities for collaboration. We're leaving Madrid with valuable insights, stronger connections, and several exciting conversations to continue in the coming weeks. See you a

In this episode of ChiefsClash we have a little plot twist. As Affpapa Madrid 2026 is just around the corner we let the Head of Marketing of Affpapa, the stunning Anahit Hovhannisyan moderate this episode. The panelists are Paloma Flórez, Julia Brzezińska, Brendon Spiteri, and of course, Shahar Attias. Spotify: https://tinyurl.com/bwsavwtu Apple: https://tinyurl.com/mtycuw2c Youtube: https://tinyurl.com/3dauvkca

Affpapa Madrid is shaping up to be an action-packed event for our team. Here are the key sessions and networking opportunities featuring Shahar Attias that you simply cannot miss: 🏃‍♂️ May 18 | ⏰ 08:00–10:00 Morning Run Kick things off with a morning run, co-hosted by @The Walking Spread and Hybrid Interaction. Connect with industry peers, get moving, and start the day with energy. 👉 The link to register: https://tinyurl.com/4yc97svy and full route: https://maps.app.goo.gl

We’re excited to expand our partnership with industry leader Optimove as their official CRM managed services partner. Check out our partner testimonial to learn more about the collaboration and the impact we’re creating together .A big thank you to Adi Dagan and the entire Optimove team for the trust and continued partnership. Link: https://youtu.be/neDJFL5h0Tc?si=yRanfPi2DFITA115

What an incredible week at SBC Summit Malta 2026! 🚀 The energy on the expo floor was unmatched, proving once again how fast the iGaming industry moves and why having a bulletproof #CRM strategy is essential for survival. The best part of these events was connecting face-to-face. A massive thank you to our amazing clients and partners for taking the time to meet. Special shoutouts to the teams at Fast Track, GiG, Platin, Bloomreach, and Gana777 with whom we deepened our alrea

In this ChiefsClash episode, we talk about the upcoming SBC Summit Malta 2026 with Alessia Smirnova, Senior Business Development Manager at Notix Games, Dr. Damir Böhm - CEO, of Tipwin and Beyza Orazova, the Head of iGaming of Aleph Digital. Spotify: https://tinyurl.com/5p386bf2 Apple: https://tinyurl.com/58274rnb Youtube: https://tinyurl.com/3rfu3vzn

At SBC Summit Malta 2026, Shahar Attias will be moderating a focused panel on how gamification is evolving across casino and sports betting, from boosting engagement to building long-term player loyalty. He’s joined by Alexandre Tomic, Brian Christner, Alexis Wicen, and Mykhailo Kachanov, bringing diverse product perspectives to examine whether these mechanics can effectively translate across both verticals. Join the discussion to find out if gamification can truly deliver on

In this ChiefsClash episode we discuss such things as Events Fatigue in iGaming, personal & company goals for the rest of 2026, and the complicated topic of predictions markets. Join Shahar Attias as he moderate a lively debate with his expert panelists: Line Peteri, Daniel De Souza and James Coxon. Spotify: https://tinyurl.com/43h3k8j7 Apple: https://tinyurl.com/3fpdhbr2 Linkedin: https://tinyurl.com/3p3f2k3a

We’re heading to SBC Summit Malta 2026 🇲🇹Our team - Shahar, Nelli and Zhanna - will be on the ground, ready to connect. If you’re looking to: • Improve player retention & lifetime value • Optimize your CRM and automation flows • Unlock more value from your player data Let’s talk. We’ll be sharing how we help iGaming operators drive measurable growth through smarter CRM strategies and execution.

Ana and Kelvin joined the action at BiS SiGMA South America 2026, and what an event it was! LATAM continues to prove itself as one of the most exciting regions in iGaming, where innovation and player-centric CRM strategies are key to success.We’re proud to be part of the conversation and to support operators in building stronger, more engaging player journeys.

We sat down with the Nightrush podcast to talk data-driven iGaming CRM with our Head of CRM Operations, Konstantin Pellmann. In the conversation, Konstantin explored how CRM in iGaming isn’t just one thing - it’s a combination of systems, processes, and strategies aimed at enhancing the player experience. From system audits and back-office setup for new operations to analytics, promotions, and lifecycle management for established brands, CRM adapts to every stage of growth. L