NEWS

In this episode of ChiefsClash we have a little plot twist. As Affpapa Madrid 2026 is just around the corner we let the Head of Marketing of Affpapa, the stunning Anahit Hovhannisyan moderate this episode. The panelists are Paloma Flórez, Julia Brzezińska, Brendon Spiteri, and of course, Shahar Attias. Spotify: https://tinyurl.com/bwsavwtu Apple: https://tinyurl.com/mtycuw2c Youtube: https://tinyurl.com/3dauvkca

Affpapa Madrid is shaping up to be an action-packed event for our team. Here are the key sessions and networking opportunities featuring Shahar Attias that you simply cannot miss: 🏃‍♂️ May 18 | ⏰ 08:00–10:00 Morning Run Kick things off with a morning run, co-hosted by @The Walking Spread and Hybrid Interaction. Connect with industry peers, get moving, and start the day with energy. 👉 The link to register: https://tinyurl.com/4yc97svy and full route: https://maps.app.goo.gl

What an incredible week at SBC Summit Malta 2026! 🚀 The energy on the expo floor was unmatched, proving once again how fast the iGaming industry moves and why having a bulletproof #CRM strategy is essential for survival. The best part of these events was connecting face-to-face. A massive thank you to our amazing clients and partners for taking the time to meet. Special shoutouts to the teams at Fast Track, GiG, Platin, Bloomreach, and Gana777 with whom we deepened our alrea

In this ChiefsClash episode, we talk about the upcoming SBC Summit Malta 2026 with Alessia Smirnova, Senior Business Development Manager at Notix Games, Dr. Damir Böhm - CEO, of Tipwin and Beyza Orazova, the Head of iGaming of Aleph Digital. Spotify: https://tinyurl.com/5p386bf2 Apple: https://tinyurl.com/58274rnb Youtube: https://tinyurl.com/3rfu3vzn

At SBC Summit Malta 2026, Shahar Attias will be moderating a focused panel on how gamification is evolving across casino and sports betting, from boosting engagement to building long-term player loyalty. He’s joined by Alexandre Tomic, Brian Christner, Alexis Wicen, and Mykhailo Kachanov, bringing diverse product perspectives to examine whether these mechanics can effectively translate across both verticals. Join the discussion to find out if gamification can truly deliver on

In this ChiefsClash episode we discuss such things as Events Fatigue in iGaming, personal & company goals for the rest of 2026, and the complicated topic of predictions markets. Join Shahar Attias as he moderate a lively debate with his expert panelists: Line Peteri, Daniel De Souza and James Coxon. Spotify: https://tinyurl.com/43h3k8j7 Apple: https://tinyurl.com/3fpdhbr2 Linkedin: https://tinyurl.com/3p3f2k3a

We’re heading to SBC Summit Malta 2026 🇲🇹Our team - Shahar, Nelli and Zhanna - will be on the ground, ready to connect. If you’re looking to: • Improve player retention & lifetime value • Optimize your CRM and automation flows • Unlock more value from your player data Let’s talk. We’ll be sharing how we help iGaming operators drive measurable growth through smarter CRM strategies and execution.

Ana and Kelvin joined the action at BiS SiGMA South America 2026, and what an event it was! LATAM continues to prove itself as one of the most exciting regions in iGaming, where innovation and player-centric CRM strategies are key to success.We’re proud to be part of the conversation and to support operators in building stronger, more engaging player journeys.

Kelvin and Ana will be attending the SiGMA Americas in São Paulo, Brazil. As LATAM continues to emerge as one of the fastest-growing markets in the iGaming and tech space, this event is the perfect stage to connect, collaborate, and innovate. Kelvin and Ana will be focusing on how CRM strategies and Gamification are shaping player engagement, retention, and long-term growth across the region.

Huge congratulations to Ana for completing Fast Track Spark: São Paulo, an exclusive two-day advanced retention training! As a proud Brazilian, Ana loved diving into localized, data-driven CRM strategies right on her home turf. Beyond earning her official certification through hands-on workshops, it was a fantastic opportunity for her to reconnect with old friends and exchange ideas with new industry leaders who are shaping the LatAm iGaming market. We can't wait to see her p

Our Head of Business Development, Nelli Zhamagortsyan, attended the London Gaming Congress - an intimate conference bringing together top-tier speakers and industry leaders. Discussions focused on the current challenges in the UK market, the growing role and impact of AI in business, and the future of the iGaming industry - highlighting both risks and emerging opportunities. Beyond the insights, it was valuable to reconnect with familiar faces and establish new relationship

Nelli is heading to London Gaming Congress, which is the ultimate gathering for leaders shaping the future of gaming and technology in the UK. Hybrid Interaction is thrilled to connect with industry experts and explore how smart data-driven tools can transform gaming experiences. Reach out to schedule a meeting with Nelli and discover what player engagement strategies will serve your specific needs.

At SBC Summit Rio 2026, Ana and Kelvin Lahera stepped straight into a vibrant, Brazilian-themed celebration of the iGaming world. Our team is excited to join this important event in Rio, especially as we are with our local Brazilian team. As always we will bring meaningful conversations about CRM, Gamification strategies, and new ways of player engagement elevation. Between these meetings, it’s a great opportunity to reconnect with long‑time partners, especially our friends f

Ana and Kelvin Lahera will be attending SBC Summit Rio 2026, taking place 3–5 March at Riocentro, Rio de Janeiro, the premier gathering for Brazil’s sports betting and iGaming industry. With deep regional knowledge and strategic insight, our LATAM experts help brands succeed in one of the world’s fastest-growing regulated markets. Looking to maximize player engagement and retention? Connect with our team to discuss CRM, lifecycle strategy, and growth across Latin America.

In this episode of ChiefsClash, Shahar Attias, Elena Vasileva, Jenny Ramstedt, and Glenn Debattista will be summing up the ICE Barcelona 2026 event. They will also give their predictions of the 2026 and even dance to the tunes that kept them going throughout the conference. Spotify: https://tinyurl.com/4kbjd88h Apple: https://tinyurl.com/w937vt6u Youtube: https://tinyurl.com/3mmfxekv

In this ChiefsClash episode, Shahar Attias teams up with another podcaster, Hillary McAfee - the Owner and Founder of Maxbet Podcast to do something no one has ever done - Day Drinking. They visited different booths during ICE Barcelona 2026, tasted and ranked the cocktails of Redcore, Melbet and Alea. Spotify: https://tinyurl.com/mr7cvm6b Apple: https://tinyurl.com/4vnu5pmu Linkedin: https://tinyurl.com/mr25skac

This year, we’re coming to Barcelona with a big team, ready to make it massive. ICE Barcelona 2026 is the perfect stage for us to reconnect with our long-standing clients, strengthen partnerships, and meet new ones from across the industry. With a strong team on the ground, we’re excited to exchange ideas, share CRM expertise, and explore new opportunities that drive smarter, more meaningful customer interactions. ¡Nos vemos pronto!

What an incredible experience in Rome! From November 3–5, Hybrid Interaction had the privilege of attending SiGMA Europe 2025, one of the industry’s most dynamic events. Over three action-packed days, we joined inspiring sessions, explored the latest trends, and connected with hundreds of professionals shaping the future of iGaming. A special highlight was taking part in Optimove Roadshow, an event organized by one of our closest partners. There we met our good old partners a

Our powerhouse team of Hybrid Interaction girls took Tbilisi by storm at this year’s SBC Summit Tbilisi blending brains, charm, and unstoppable energy. From insightful mornings packed with networking and industry talks to unforgettable nights at the opening and closing parties, we made every moment count. The highlight? Nona Titanyan took the stage as a panelist on “Gamification in iGaming – Creating Engaging & Rewarding Player Experiences”, sharing valuable insights on how p

Our CRM & Gamification pros, Nona and Zhanna, just rocked SPiCE Central Asia 2025 in Tbilisi. Big shoutout to Eventus International for...