NEWS

Wishing you a Merry Christmas and a bright New Year from the entire Hybrid Interaction team! As the holiday lights shine and we wrap up another remarkable year, we want to thank our clients, partners, and industry friends for your trust and collaboration. May this festive season bring joy, peace, and well-deserved rest. We look forward to creating new successes together in 2026!

As we wrap up the year, we’re proud of what we built together, stronger client partnerships, meaningful growth, and standout achievements across our team. Every milestone reflects the trust of our clients and the dedication of our people. Below check out our company and team achievements in more detail. Thank you for being part of the journey.

CRM and Gamification expert Nona Titanyan recently shared insights in the latest article for El News. She emphasized that successful CRM in iGaming is not about constant daily communication but about meaningful personalization driven by player data and feedback. Nona also highlighted the importance of advanced AI-based analytics, and dynamic segmentation in journey planning to deliver player lifetime value. Read the Full Article: https://tinyurl.com/yhe7ed9j

Zhanna Manukyan, CRM and Gamification Expert at Hybrid Interaction, was recently invited by the Georgian Gambling Association as a featured expert to share her insights in an exclusive industry interview. In this conversation, she dives into the future of CRM in iGaming - talking about personalization, smart automation, data-driven decision-making, and how to build long-term, player-focused relationships. Full interview available here: https://tinyurl.com/2pn2596e

Gammastack is organizing an exclusive Live webinar featuring Shahar Attias, who will guide everyone through 25 years of CRM evolution - from humble Excel sheets to today’s AI-driven precision. During this session he will discuss how data, automation, and intelligence have transformed player relationships across industries. Shahar also will share hard-won lessons, memorable wins, cringe-worthy fails, and those “why did we ever do that?” moments that shaped the journey. Registe

We’re excited to share that Shahar Attias joined iGaming History podcast hosted by Narcis Gavrilescu for an in-depth conversation on the fascinating evolution of the iGaming industry. From the instinct-driven early days to today’s data-powered ecosystems, Shahar shared firsthand insights into how technology, regulation, and innovation have shaped CRM strategies and player behavior over the decades. In this engaging interview, he reflected on everything from the early operator

Best-of-breed multichannel marketing orchestration meets and best-of-breed iGaming CRM services so operators can launch faster, test continuously, and prove incremental lift Optimove , the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, and Hybrid Interaction , the iGaming CRM and Gamification agency providing expert managed services to operators, announced an expanded collaboration designed to accelerate CRM i

In this episode of ChiefsClash we gathered experts to discuss the topic of HR in iGaming, how different it is from other industries, how candidates are being chosen, and what is being taken into consideration when hiring. Our guests are Salome Philia, Head of HR, Crocobet, Anastasiia Shamrylo - Chief People Officer at Fidel Partners and Mark Klinger, agent for iGaming Executives at MSK Associates. Is there any difference between HR in iGaming and other industries? Salome: So

Our powerhouse team of Hybrid Interaction girls took Tbilisi by storm at this year’s SBC Summit Tbilisi blending brains, charm, and unstoppable energy. From insightful mornings packed with networking and industry talks to unforgettable nights at the opening and closing parties, we made every moment count. The highlight? Nona Titanyan took the stage as a panelist on “Gamification in iGaming – Creating Engaging & Rewarding Player Experiences”, sharing valuable insights on how p

Ana Lahera sits down with Casino.Online for an exclusive interview on CRM and Gamification in rapidly evolving LatAm market. With our strong focus on this region, Ana shares fresh research and insights that highlight the trends, opportunities, and strategies shaping the industry today. A great read for those interested in effective loyalty and retention approaches tailored to the LatAm market. Check out the full interview: https://tinyurl.com/45zz8rha

Our very own Nona Titanyan is on the mic with Vakhtang Mdivani, CPO of Promofy in the latest iGaming Accent Podcast powered by SBC...

Our CRM & Gamification pros, Nona and Zhanna, just rocked SPiCE Central Asia 2025 in Tbilisi. Big shoutout to Eventus International for...

ChiefsClash is back to the on- site interviews, the format that everyone is fond of! In the scope of SBC Lisbon conference, Shahar...

Thrilled to share that our CEO, Shahar Attias, was featured in The Gamblest's latest “iGaming Talks” interview! TheGamblest is a firm...

In this episode, ChiefsClash is collaborating with Oddsgate on the theme "iGaming industry in 2050". Following a very extensive research...

Shahar Attias was a special guest on another very interesting interview platform - TRUE WAYS, the online iGaming conference powered by...

This ChiefsClash episode has a very fun theme, it is dedicated to Vacation. We gathered three amazing panelists to ask them how they...

As CRM people we are not directly dealing with the Affiliation, but the MAC Conference in Yerevan showed elsewise. While the conference...

As part of the Valletta conference by NEXT.io , the May 2025 episode of ChiefsClash was hosted on stage for the first time. The guests...

Another exclusive interview out already! This time it is hosted by Paul Puolakka, CMO of Mr. Gamble - during his own Mr. Gamble Q&A...