CRM Decoded: Konstantin Pellmann on the Nightrush Podcast

We sat down with the Nightrush podcast to talk data-driven iGaming CRM with our Head of CRM Operations, Konstantin Pellmann.

In the conversation, Konstantin explored how CRM in iGaming isn’t just one thing - it’s a combination of systems, processes, and strategies aimed at enhancing the player experience. From system audits and back-office setup for new operations to analytics, promotions, and lifecycle management for established brands, CRM adapts to every stage of growth.

Link: : https://tinyurl.com/4h6r4shp