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At SBC Summit Malta 2026, Shahar Attias will be moderating a focused panel on how gamification is evolving across casino and sports betting, from boosting engagement to building long-term player loyalty. He’s joined by Alexandre Tomic, Brian Christner, Alexis Wicen, and Mykhailo Kachanov, bringing diverse product perspectives to examine whether these mechanics can effectively translate across both verticals. Join the discussion to find out if gamification can truly deliver on

We’re heading to SBC Summit Malta 2026 🇲🇹Our team - Shahar, Nelli and Zhanna - will be on the ground, ready to connect. If you’re looking to: • Improve player retention & lifetime value • Optimize your CRM and automation flows • Unlock more value from your player data Let’s talk. We’ll be sharing how we help iGaming operators drive measurable growth through smarter CRM strategies and execution.

Ana and Kelvin joined the action at BiS SiGMA South America 2026, and what an event it was! LATAM continues to prove itself as one of the most exciting regions in iGaming, where innovation and player-centric CRM strategies are key to success.We’re proud to be part of the conversation and to support operators in building stronger, more engaging player journeys.

We sat down with the Nightrush podcast to talk data-driven iGaming CRM with our Head of CRM Operations, Konstantin Pellmann. In the conversation, Konstantin explored how CRM in iGaming isn’t just one thing - it’s a combination of systems, processes, and strategies aimed at enhancing the player experience. From system audits and back-office setup for new operations to analytics, promotions, and lifecycle management for established brands, CRM adapts to every stage of growth. L

Zhanna Manukyan, CRM and Gamification Expert at Hybrid Interaction, recently joined the Nightrush podcast for the episode “Women in iGaming: Leadership, Challenges, and Opportunities.” In this conversation, she shared insights from her personal career journey, discussed the challenges she has faced, and highlighted how she has grown as a leader. The episode also explored different leadership styles, the importance of supporting other women, and maintaining a healthy work-life

Kelvin and Ana will be attending the SiGMA Americas in São Paulo, Brazil. As LATAM continues to emerge as one of the fastest-growing markets in the iGaming and tech space, this event is the perfect stage to connect, collaborate, and innovate. Kelvin and Ana will be focusing on how CRM strategies and Gamification are shaping player engagement, retention, and long-term growth across the region.

Huge congratulations to Ana for completing Fast Track Spark: São Paulo, an exclusive two-day advanced retention training! As a proud Brazilian, Ana loved diving into localized, data-driven CRM strategies right on her home turf. Beyond earning her official certification through hands-on workshops, it was a fantastic opportunity for her to reconnect with old friends and exchange ideas with new industry leaders who are shaping the LatAm iGaming market. We can't wait to see her p

Our Head of Business Development, Nelli Zhamagortsyan, attended the London Gaming Congress - an intimate conference bringing together top-tier speakers and industry leaders. Discussions focused on the current challenges in the UK market, the growing role and impact of AI in business, and the future of the iGaming industry - highlighting both risks and emerging opportunities. Beyond the insights, it was valuable to reconnect with familiar faces and establish new relationship

Dive into Nona Titanyan's exclusive interview with the Georgian Gambling Association (GGA), as she uncovers potential serious dangers and drawbacks in CRM automation for gaming operators. With years of hands-on experience, Nona explains how prioritizing player acquisition over retention strategies usually result in wasted resources. Eventually she discusses the solutions highlighting that the effective post-registration experiences are the points that unlock true lifetime val

Shahar Attias shares sharp, experience-driven insights in his latest interview with Routy Media, addressing the real challenges behind email marketing, CRM, and player retention in today’s iGaming landscape. Drawing on work with hundreds of global operators, he clarifies common misconceptions about automation, gamification, and lifetime value and what truly drives sustainable revenue growth. The link for the full interview: https://tinyurl.com/yadry4wj

Forget everything you thought you knew about CRM. At ICE Barcelona, Yordan from Smartico and Konstantin from Hybrid Interaction teamed up to share the most common Myths and Realities about CRM. They tackled the hard truths and shared what actually moves the needle in real-life CRM strategies. One conversation, two experts, and the harsh reality.

Combined Expertise in CRM, Gamification, and Loyalty Marketing Will Empower Operators to Scale Quickly Xtremepush, the leading provider of CRM and loyalty marketing, has announced that CRM and gamification experts and strategists Hybrid Interaction has joined its XP Partners programme, delivering existing operator customers with fully managed services. The partnership has been agreed with the key objective of helping operators scale their CRM operations faster and more seaml

As we wrap up the year, we’re proud of what we built together, stronger client partnerships, meaningful growth, and standout achievements across our team. Every milestone reflects the trust of our clients and the dedication of our people. Below check out our company and team achievements in more detail. Thank you for being part of the journey.

CRM and Gamification expert Nona Titanyan recently shared insights in the latest article for El News. She emphasized that successful CRM in iGaming is not about constant daily communication but about meaningful personalization driven by player data and feedback. Nona also highlighted the importance of advanced AI-based analytics, and dynamic segmentation in journey planning to deliver player lifetime value. Read the Full Article: https://tinyurl.com/yhe7ed9j

Zhanna Manukyan, CRM and Gamification Expert at Hybrid Interaction, was recently invited by the Georgian Gambling Association as a featured expert to share her insights in an exclusive industry interview. In this conversation, she dives into the future of CRM in iGaming - talking about personalization, smart automation, data-driven decision-making, and how to build long-term, player-focused relationships. Full interview available here: https://tinyurl.com/2pn2596e

Gammastack is organizing an exclusive Live webinar featuring Shahar Attias, who will guide everyone through 25 years of CRM evolution - from humble Excel sheets to today’s AI-driven precision. During this session he will discuss how data, automation, and intelligence have transformed player relationships across industries. Shahar also will share hard-won lessons, memorable wins, cringe-worthy fails, and those “why did we ever do that?” moments that shaped the journey. Registe

We’re excited to share that Shahar Attias joined iGaming History podcast hosted by Narcis Gavrilescu for an in-depth conversation on the fascinating evolution of the iGaming industry. From the instinct-driven early days to today’s data-powered ecosystems, Shahar shared firsthand insights into how technology, regulation, and innovation have shaped CRM strategies and player behavior over the decades. In this engaging interview, he reflected on everything from the early operator

What an incredible experience in Rome! From November 3–5, Hybrid Interaction had the privilege of attending SiGMA Europe 2025, one of the industry’s most dynamic events. Over three action-packed days, we joined inspiring sessions, explored the latest trends, and connected with hundreds of professionals shaping the future of iGaming. A special highlight was taking part in Optimove Roadshow, an event organized by one of our closest partners. There we met our good old partners a

Best-of-breed multichannel marketing orchestration meets and best-of-breed iGaming CRM services so operators can launch faster, test continuously, and prove incremental lift Optimove , the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, and Hybrid Interaction , the iGaming CRM and Gamification agency providing expert managed services to operators, announced an expanded collaboration designed to accelerate CRM i

In this episode of ChiefsClash we gathered experts to discuss the topic of HR in iGaming, how different it is from other industries, how candidates are being chosen, and what is being taken into consideration when hiring. Our guests are Salome Philia, Head of HR, Crocobet, Anastasiia Shamrylo - Chief People Officer at Fidel Partners and Mark Klinger, agent for iGaming Executives at MSK Associates. Is there any difference between HR in iGaming and other industries? Salome: So