Optimove and Hybrid Interaction Double Down on Their Collaboration to Deliver Faster CRM Impact

Best-of-breed multichannel marketing orchestration meets and best-of-breed iGaming CRM services so operators can launch faster, test continuously, and prove incremental lift

Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, and Hybrid Interaction, the iGaming CRM and Gamification agency providing expert managed services to operators, announced an expanded collaboration designed to accelerate CRM impact for sportsbooks and casinos. The Hybrid Interaction/Optimove combination delivers best-of-breed multichannel marketing orchestration and best-of-breed iGaming CRM services so operators can launch faster, test continuously, and prove incremental lift.

“Operators need throughput, not just tools. By partnering with Hybrid Interaction, we’re making it easier to go from audience insight to on-brand creative to optimized journeys in one motion—measured with lift by default,” said Adi Dagan, Senior Director of Partnerships at Optimove. “This is about executing more high-quality campaigns, with fewer handoffs and stronger governance, especially in peak moments.” 

“Since 2007, Hybrid Interaction’s mission has been simple: help operators win conversion, retention, and VIP with practical, data-driven CRM,” said Shahar Attias, CEO of Hybrid Interaction. “Together with Optimove’s Positionless Marketing platform, operators can execute programs faster, keep testing always-on, and prove what actually moves the needle.” 

Why this combination matters to operators

• Faster time-to-impact: Optimove’s Positionless Marketing Platform, paired with Hybrid Interaction’s hands-on experience, will get your CRM working at its best from day one, by unleashing the full power of  OptiGenie, Optimove’s AI suite, built to drive revenue, predict player needs, personalize journeys, and optimize results in real-time with predictive, generative, and agentic AI

• Always-on optimization: Prescriptive guidance and agentic assistants inside Optimove help prioritize next best actions; Hybrid Interaction operationalizes tests and learns at scale

• Measurement by default: Programs through this partnership are designed with holdouts and multi-touch attribution in mind, so operators get credible incremental lift, not just clicks 

• iGaming-specific expertise: Hybrid Interaction’s consultants and managed services teams are purpose-built for online gaming markets retention, VIP, lifecycle, and gamification; these decades of experience, synergized with Optimove, the leading Player Engagement Solution, provides the best of both worlds - top Tech, applied by the best Power-users

Availability

Execution packages for sportsbooks and casinos are available immediately for new and existing operators of either company. To schedule a planning session, contact: shahar@hybridinteraction.com