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Stop paying players to come back. Give them something they would hate to lose. Following up on our previous discussion on the "90 days silent" rule, CEO Shahar Attias and CRM Operations Team Lead Nona Titanyan now continue the conversation in our latest CRM Unlocked episode, diving into the crucial shift from simple bonus handouts to actual loyalty mechanics: Why one-size-fits-all retention burns your budget. How player progression and saved status drive long-term value. Prac

In this ChiefsClash episode we have our very own Nona Titanyan, Hybrid Interaction Team Leader, introducing us the new Vibe Studio by Smartico. It's an AI-powered tool for easily creating and customizing gamification experiences without web development. Spotify: https://tinyurl.com/nhb238xb Apple: https://tinyurl.com/462fd28u YouTube: https://tinyurl.com/mrxzbe5y Linkedin: https://tinyurl.com/44dzun9f

Bringing players through the front door costs a fortune - so why lose them in 48 hours? In the latest CRM Unlocked, CEO Shahar Attias and CRM Operations Team Lead Zhanna Manukyan unpack: Fixing registration fatigue Why honest welcome offers beat bonus traps How to stop over-communicating on day one Follow Hybrid Interaction for weekly CRM tactics. #CRM #iGaming #HybridInteraction #CRMUnlocked

90 days inactive? Send a bonus. Problem solved? Not quite. “90 days silent” isn’t a player segment. Different players go quiet for different reasons — so why give them the same offer? Segment first. Reactivate smarter. In this episode, CEO Shahar Attias and CRM Operations Team Lead Nona Titanyan discuss smarter approaches to player reactivation and why segmentation matters. #iGaming #CRM #PlayerRetention #HybridInteraction

Welcome to CRM Unlocked – our new knowledge series where we explore real CRM challenges, share practical insights, and talk about what actually works. Ahead of the World Cup Final, Konstantin Pellmann, Head of CRM Operations, joins Shahar Attias, CEO of Hybrid Interaction, to discuss how leading operators prepared for one of the biggest betting events of the year. From reward strategies and gamification to the campaigns that kept players engaged throughout the tournament, the

Why do operators lose 60% to 70% of their players in the very first month? Usually, it turns into a toxic relationship. Operations blames the affiliates, affiliates blame the platform, and everyone is frustrated. But here is the real secret shared in this video: 50% of conversions happen within the first 5 to 8 minutes after registration. Think about that. If a player signs up and your system takes an hour to send a welcome message or a bonus, you already lost them. In the wo

Acquisition gets players through the door, but retention is what keeps them there. Our CEO Shahar Attias took the stage at AffPapa Madrid to break down why CRM and consistent player engagement are still the ultimate drivers for LTV in iGaming. Bottom line: It’s not about blasting generic offers anymore. It’s about relevant, ongoing communication that keeps users hooked over time. Shahar shared some great insights on this - catch the full interview!

We’re excited to expand our partnership with industry leader Optimove as their official CRM managed services partner. Check out our partner testimonial to learn more about the collaboration and the impact we’re creating together .A big thank you to Adi Dagan and the entire Optimove team for the trust and continued partnership. Link: https://youtu.be/neDJFL5h0Tc?si=yRanfPi2DFITA115

We sat down with the Nightrush podcast to talk data-driven iGaming CRM with our Head of CRM Operations, Konstantin Pellmann. In the conversation, Konstantin explored how CRM in iGaming isn’t just one thing - it’s a combination of systems, processes, and strategies aimed at enhancing the player experience. From system audits and back-office setup for new operations to analytics, promotions, and lifecycle management for established brands, CRM adapts to every stage of growth. L

Zhanna Manukyan, CRM and Gamification Expert at Hybrid Interaction, recently joined the Nightrush podcast for the episode “Women in iGaming: Leadership, Challenges, and Opportunities.” In this conversation, she shared insights from her personal career journey, discussed the challenges she has faced, and highlighted how she has grown as a leader. The episode also explored different leadership styles, the importance of supporting other women, and maintaining a healthy work-life

Dive into Nona Titanyan's exclusive interview with the Georgian Gambling Association (GGA), as she uncovers potential serious dangers and drawbacks in CRM automation for gaming operators. With years of hands-on experience, Nona explains how prioritizing player acquisition over retention strategies usually result in wasted resources. Eventually she discusses the solutions highlighting that the effective post-registration experiences are the points that unlock true lifetime val

Shahar Attias shares sharp, experience-driven insights in his latest interview with Routy Media, addressing the real challenges behind email marketing, CRM, and player retention in today’s iGaming landscape. Drawing on work with hundreds of global operators, he clarifies common misconceptions about automation, gamification, and lifetime value and what truly drives sustainable revenue growth. The link for the full interview: https://tinyurl.com/yadry4wj

Zhanna Manukyan, CRM and Gamification Expert at Hybrid Interaction, was recently invited by the Georgian Gambling Association as a featured expert to share her insights in an exclusive industry interview. In this conversation, she dives into the future of CRM in iGaming - talking about personalization, smart automation, data-driven decision-making, and how to build long-term, player-focused relationships. Full interview available here: https://tinyurl.com/2pn2596e

During this episode of ChiefsClash, we have gathered to collectively honor the memory of our close friend, Nico Jansen. Exactly three years ago today, marked the first recording of the ChiefsClash interview featuring Nico Jansen, Liga Tarasova and Tal Zamstein. And today, the same company along with Nico's brother, Björn Jansen, and many more have come together in remembrance of Nico Jansen to share emotional stories about him.

Gammastack is organizing an exclusive Live webinar featuring Shahar Attias, who will guide everyone through 25 years of CRM evolution - from humble Excel sheets to today’s AI-driven precision. During this session he will discuss how data, automation, and intelligence have transformed player relationships across industries. Shahar also will share hard-won lessons, memorable wins, cringe-worthy fails, and those “why did we ever do that?” moments that shaped the journey. Registe

We’re excited to share that Shahar Attias joined iGaming History podcast hosted by Narcis Gavrilescu for an in-depth conversation on the fascinating evolution of the iGaming industry. From the instinct-driven early days to today’s data-powered ecosystems, Shahar shared firsthand insights into how technology, regulation, and innovation have shaped CRM strategies and player behavior over the decades. In this engaging interview, he reflected on everything from the early operator

Ana Lahera sits down with Casino.Online for an exclusive interview on CRM and Gamification in rapidly evolving LatAm market. With our strong focus on this region, Ana shares fresh research and insights that highlight the trends, opportunities, and strategies shaping the industry today. A great read for those interested in effective loyalty and retention approaches tailored to the LatAm market. Check out the full interview: https://tinyurl.com/45zz8rha

Our very own Nona Titanyan is on the mic with Vakhtang Mdivani, CPO of Promofy in the latest iGaming Accent Podcast powered by SBC...

ChiefsClash is back to the on- site interviews, the format that everyone is fond of! In the scope of SBC Lisbon conference, Shahar...

Thrilled to share that our CEO, Shahar Attias, was featured in The Gamblest's latest “iGaming Talks” interview! TheGamblest is a firm...