NEWS

Is your CRM actually personalised - or just automated? In the latest edition of our CRM Unlocked knowledge series, we're diving into what real personalization actually looks like. Using a player’s name or triggering a message after one action doesn’t necessarily create a personal experience. Effective CRM looks at the bigger picture: behaviour, preferences, journey stage, and timing. The difference between automation and personalisation is relevance. Swipe through the slides

Stop paying players to come back. Give them something they would hate to lose. Following up on our previous discussion on the "90 days silent" rule, CEO Shahar Attias and CRM Operations Team Lead Nona Titanyan now continue the conversation in our latest CRM Unlocked episode, diving into the crucial shift from simple bonus handouts to actual loyalty mechanics: Why one-size-fits-all retention burns your budget. How player progression and saved status drive long-term value. Prac