NEWS

Hybrid Interaction is heading to SPiCE Central Asia 2026. Our CRM Operations Team Leads, Nona Titanyan and Zhanna Manukyan, will take part in a panel discussion scheduled for 12:30 on Friday, 25 September, bringing their hands-on experience and perspective on CRM, player engagement, and retention to the conversation. If you’re attending, this is your chance to hear them speak, meet up, exchange ideas, and join the conversation. See you at SPiCE Central Asia 2026. #SPiCECen

Stop paying players to come back. Give them something they would hate to lose. Following up on our previous discussion on the "90 days silent" rule, CEO Shahar Attias and CRM Operations Team Lead Nona Titanyan now continue the conversation in our latest CRM Unlocked episode, diving into the crucial shift from simple bonus handouts to actual loyalty mechanics: Why one-size-fits-all retention burns your budget. How player progression and saved status drive long-term value. Prac

Welcome to CRM Unlocked – our new knowledge series where we explore real CRM challenges, share practical insights, and talk about what actually works. Ahead of the World Cup Final, Konstantin Pellmann, Head of CRM Operations, joins Shahar Attias, CEO of Hybrid Interaction, to discuss how leading operators prepared for one of the biggest betting events of the year. From reward strategies and gamification to the campaigns that kept players engaged throughout the tournament, the