NEWS

90 days inactive? Send a bonus. Problem solved? Not quite. “90 days silent” isn’t a player segment. Different players go quiet for different reasons — so why give them the same offer? Segment first. Reactivate smarter. In this episode, CEO Shahar Attias and CRM Operations Team Lead Nona Titanyan discuss smarter approaches to player reactivation and why segmentation matters. #iGaming #CRM #PlayerRetention #HybridInteraction

Your CRM platform might not be the problem. Sometimes, it’s how you use it. In the latest episode of CRM Unlocked, Zhanna Manukyan (CRM Operations Team Lead) joins Shahar Attias (CEO) to discuss 3 common issues they consistently see when onboarding new operators: - Lack of structure - Building strategy on the fly - Not knowing what actually drove results They sound simple on paper, but fixing them makes a massive difference to your retention lifecycle. #CRMUnlocked #iGaming #

Why do operators lose 60% to 70% of their players in the very first month? Usually, it turns into a toxic relationship. Operations blames the affiliates, affiliates blame the platform, and everyone is frustrated. But here is the real secret shared in this video: 50% of conversions happen within the first 5 to 8 minutes after registration. Think about that. If a player signs up and your system takes an hour to send a welcome message or a bonus, you already lost them. In the wo