NEWS

Welcome to CRM Unlocked – our new knowledge series where we explore real CRM challenges, share practical insights, and talk about what actually works. Ahead of the World Cup Final, Konstantin Pellmann, Head of CRM Operations, joins Shahar Attias, CEO of Hybrid Interaction, to discuss how leading operators prepared for one of the biggest betting events of the year. From reward strategies and gamification to the campaigns that kept players engaged throughout the tournament, the