Hello Leads, Goodbye Bedtime: SBC Lisbon 2025
- Mariam Avetyan
- Sep 21
- 1 min read
Updated: Sep 22
You call it SBC Lisbon 2025, we call it party time. Our team was fully prepared this year to kill the conference. We met a ton of great people, and somehow turned “quick chats” into hour-long catch-ups. Sorry to whoever timed our coffee runs. Nights? Different kind of networking. Rooftops, great music, and the classic “okay, last song” that never is. Yes, we said we’d be home by midnight, and.............. we did not make it.
We left with new partners, fresh ideas, and a camera roll that needs careful editing. If we shared a chat, a drink, or an aggressively enthusiastic two-step, thank you. Additionally, we managed to shoot a fresh live ChiefsClash episode, your favorite one. Stay tuned and get ready to repeat the same at Rome SiGMA!






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