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90 days inactive? Send a bonus. Problem solved? Not quite. “90 days silent” isn’t a player segment. Different players go quiet for different reasons — so why give them the same offer? Segment first. Reactivate smarter. In this episode, CEO Shahar Attias and CRM Operations Team Lead Nona Titanyan discuss smarter approaches to player reactivation and why segmentation matters. #iGaming #CRM #PlayerRetention #HybridInteraction

Your CRM platform might not be the problem. Sometimes, it’s how you use it. In the latest episode of CRM Unlocked, Zhanna Manukyan (CRM Operations Team Lead) joins Shahar Attias (CEO) to discuss 3 common issues they consistently see when onboarding new operators: - Lack of structure - Building strategy on the fly - Not knowing what actually drove results They sound simple on paper, but fixing them makes a massive difference to your retention lifecycle. #CRMUnlocked #iGaming #

Welcome to CRM Unlocked – our new knowledge series where we explore real CRM challenges, share practical insights, and talk about what actually works. Ahead of the World Cup Final, Konstantin Pellmann, Head of CRM Operations, joins Shahar Attias, CEO of Hybrid Interaction, to discuss how leading operators prepared for one of the biggest betting events of the year. From reward strategies and gamification to the campaigns that kept players engaged throughout the tournament, the

Why do operators lose 60% to 70% of their players in the very first month? Usually, it turns into a toxic relationship. Operations blames the affiliates, affiliates blame the platform, and everyone is frustrated. But here is the real secret shared in this video: 50% of conversions happen within the first 5 to 8 minutes after registration. Think about that. If a player signs up and your system takes an hour to send a welcome message or a bonus, you already lost them. In the wo

What an incredible week at SBC Summit Malta 2026! 🚀 The energy on the expo floor was unmatched, proving once again how fast the iGaming industry moves and why having a bulletproof #CRM strategy is essential for survival. The best part of these events was connecting face-to-face. A massive thank you to our amazing clients and partners for taking the time to meet. Special shoutouts to the teams at Fast Track, GiG, Platin, Bloomreach, and Gana777 with whom we deepened our alrea