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From Acquisition to Retention: Building Long-Term Player Value "If you don't look past the first deposit, you're bleeding money." Focusing purely on acquisition metrics like CPA and FTDs creates a false sense of growth. In the latest snippet of CRM Unlocked, CEO Shahar Attias and Head of CRM at Wiztech Group Dionysios Ananiadis break down why operators must shift to a retention-first mindset. Key takeaways: High FTD numbers mean little if 2nd deposit rates are near zero. Real

Bringing players through the front door costs a fortune - so why lose them in 48 hours? In the latest CRM Unlocked, CEO Shahar Attias and CRM Operations Team Lead Zhanna Manukyan unpack: Fixing registration fatigue Why honest welcome offers beat bonus traps How to stop over-communicating on day one Follow Hybrid Interaction for weekly CRM tactics. #CRM #iGaming #HybridInteraction #CRMUnlocked

Your CRM platform might not be the problem. Sometimes, it’s how you use it. In the latest episode of CRM Unlocked, Zhanna Manukyan (CRM Operations Team Lead) joins Shahar Attias (CEO) to discuss 3 common issues they consistently see when onboarding new operators: - Lack of structure - Building strategy on the fly - Not knowing what actually drove results They sound simple on paper, but fixing them makes a massive difference to your retention lifecycle. #CRMUnlocked #iGaming #

Welcome to CRM Unlocked – our new knowledge series where we explore real CRM challenges, share practical insights, and talk about what actually works. Ahead of the World Cup Final, Konstantin Pellmann, Head of CRM Operations, joins Shahar Attias, CEO of Hybrid Interaction, to discuss how leading operators prepared for one of the biggest betting events of the year. From reward strategies and gamification to the campaigns that kept players engaged throughout the tournament, the