From Acquisition to Retention: Building Long-Term Player Value
- Mariam Grigoryan
- 2 days ago
- 1 min read
From Acquisition to Retention: Building Long-Term Player Value
"If you don't look past the first deposit, you're bleeding money."
Focusing purely on acquisition metrics like CPA and FTDs creates a false sense of growth. In the latest snippet of CRM Unlocked, CEO Shahar Attias and Head of CRM at Wiztech Group Dionysios Ananiadis break down why operators must shift to a retention-first mindset.
Key takeaways:
High FTD numbers mean little if 2nd deposit rates are near zero.
Real growth comes from expanding your active user base, not just collecting sign-ups.
Retention requires a step-by-step framework to shift team priorities.
We’ll be sharing the full discussion and actionable CRM strategies in upcoming episodes! Follow our page to unlock every technique.
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