NEWS

From Acquisition to Retention: Building Long-Term Player Value "If you don't look past the first deposit, you're bleeding money." Focusing purely on acquisition metrics like CPA and FTDs creates a false sense of growth. In the latest snippet of CRM Unlocked, CEO Shahar Attias and Head of CRM at Wiztech Group Dionysios Ananiadis break down why operators must shift to a retention-first mindset. Key takeaways: High FTD numbers mean little if 2nd deposit rates are near zero. Real

Stop paying players to come back. Give them something they would hate to lose. Following up on our previous discussion on the "90 days silent" rule, CEO Shahar Attias and CRM Operations Team Lead Nona Titanyan now continue the conversation in our latest CRM Unlocked episode, diving into the crucial shift from simple bonus handouts to actual loyalty mechanics: Why one-size-fits-all retention burns your budget. How player progression and saved status drive long-term value. Prac

Bringing players through the front door costs a fortune - so why lose them in 48 hours? In the latest CRM Unlocked, CEO Shahar Attias and CRM Operations Team Lead Zhanna Manukyan unpack: Fixing registration fatigue Why honest welcome offers beat bonus traps How to stop over-communicating on day one Follow Hybrid Interaction for weekly CRM tactics. #CRM #iGaming #HybridInteraction #CRMUnlocked

90 days inactive? Send a bonus. Problem solved? Not quite. “90 days silent” isn’t a player segment. Different players go quiet for different reasons — so why give them the same offer? Segment first. Reactivate smarter. In this episode, CEO Shahar Attias and CRM Operations Team Lead Nona Titanyan discuss smarter approaches to player reactivation and why segmentation matters. #iGaming #CRM #PlayerRetention #HybridInteraction

Your CRM platform might not be the problem. Sometimes, it’s how you use it. In the latest episode of CRM Unlocked, Zhanna Manukyan (CRM Operations Team Lead) joins Shahar Attias (CEO) to discuss 3 common issues they consistently see when onboarding new operators: - Lack of structure - Building strategy on the fly - Not knowing what actually drove results They sound simple on paper, but fixing them makes a massive difference to your retention lifecycle. #CRMUnlocked #iGaming #

Stop chasing vanity numbers. In our latest CRM Unlocked feature, here are the 5 principles that tell you if you're building a business or just burning a budget. 1. The LTV Trap Everyone chases the first deposit. That's a short-term win, not a strategy. True value isn't built on day one - it develops over time. Our Insight: Stop prioritizing acquisition volume. Start measuring lifetime sustainability. 2. Revenue vs. Profit High deposit volumes are a vanity distraction. One of

Welcome to CRM Unlocked – our new knowledge series where we explore real CRM challenges, share practical insights, and talk about what actually works. Ahead of the World Cup Final, Konstantin Pellmann, Head of CRM Operations, joins Shahar Attias, CEO of Hybrid Interaction, to discuss how leading operators prepared for one of the biggest betting events of the year. From reward strategies and gamification to the campaigns that kept players engaged throughout the tournament, the