NEWS

From Acquisition to Retention: Building Long-Term Player Value "If you don't look past the first deposit, you're bleeding money." Focusing purely on acquisition metrics like CPA and FTDs creates a false sense of growth. In the latest snippet of CRM Unlocked, CEO Shahar Attias and Head of CRM at Wiztech Group Dionysios Ananiadis break down why operators must shift to a retention-first mindset. Key takeaways: High FTD numbers mean little if 2nd deposit rates are near zero. Real