NEWS

From Acquisition to Retention: Building Long-Term Player Value "If you don't look past the first deposit, you're bleeding money." Focusing purely on acquisition metrics like CPA and FTDs creates a false sense of growth. In the latest snippet of CRM Unlocked, CEO Shahar Attias and Head of CRM at Wiztech Group Dionysios Ananiadis break down why operators must shift to a retention-first mindset. Key takeaways: High FTD numbers mean little if 2nd deposit rates are near zero. Real

Stop paying players to come back. Give them something they would hate to lose. Following up on our previous discussion on the "90 days silent" rule, CEO Shahar Attias and CRM Operations Team Lead Nona Titanyan now continue the conversation in our latest CRM Unlocked episode, diving into the crucial shift from simple bonus handouts to actual loyalty mechanics: Why one-size-fits-all retention burns your budget. How player progression and saved status drive long-term value. Prac