NEWS

Is your CRM actually personalised - or just automated? In the latest edition of our CRM Unlocked knowledge series, we're diving into what real personalization actually looks like. Using a player’s name or triggering a message after one action doesn’t necessarily create a personal experience. Effective CRM looks at the bigger picture: behaviour, preferences, journey stage, and timing. The difference between automation and personalisation is relevance. Swipe through the slides

Hybrid Interaction is heading to SPiCE Central Asia 2026. Our CRM Operations Team Leads, Nona Titanyan and Zhanna Manukyan, will take part in a panel discussion scheduled for 12:30 on Friday, 25 September, bringing their hands-on experience and perspective on CRM, player engagement, and retention to the conversation. If you’re attending, this is your chance to hear them speak, meet up, exchange ideas, and join the conversation. See you at SPiCE Central Asia 2026. #SPiCECen

From Acquisition to Retention: Building Long-Term Player Value "If you don't look past the first deposit, you're bleeding money." Focusing purely on acquisition metrics like CPA and FTDs creates a false sense of growth. In the latest snippet of CRM Unlocked, CEO Shahar Attias and Head of CRM at Wiztech Group Dionysios Ananiadis break down why operators must shift to a retention-first mindset. Key takeaways: High FTD numbers mean little if 2nd deposit rates are near zero. Real

Bringing players through the front door costs a fortune - so why lose them in 48 hours? In the latest CRM Unlocked, CEO Shahar Attias and CRM Operations Team Lead Zhanna Manukyan unpack: Fixing registration fatigue Why honest welcome offers beat bonus traps How to stop over-communicating on day one Follow Hybrid Interaction for weekly CRM tactics. #CRM #iGaming #HybridInteraction #CRMUnlocked

90 days inactive? Send a bonus. Problem solved? Not quite. “90 days silent” isn’t a player segment. Different players go quiet for different reasons — so why give them the same offer? Segment first. Reactivate smarter. In this episode, CEO Shahar Attias and CRM Operations Team Lead Nona Titanyan discuss smarter approaches to player reactivation and why segmentation matters. #iGaming #CRM #PlayerRetention #HybridInteraction

Your CRM platform might not be the problem. Sometimes, it’s how you use it. In the latest episode of CRM Unlocked, Zhanna Manukyan (CRM Operations Team Lead) joins Shahar Attias (CEO) to discuss 3 common issues they consistently see when onboarding new operators: - Lack of structure - Building strategy on the fly - Not knowing what actually drove results They sound simple on paper, but fixing them makes a massive difference to your retention lifecycle. #CRMUnlocked #iGaming #

Welcome to CRM Unlocked – our new knowledge series where we explore real CRM challenges, share practical insights, and talk about what actually works. Ahead of the World Cup Final, Konstantin Pellmann, Head of CRM Operations, joins Shahar Attias, CEO of Hybrid Interaction, to discuss how leading operators prepared for one of the biggest betting events of the year. From reward strategies and gamification to the campaigns that kept players engaged throughout the tournament, the

Why do operators lose 60% to 70% of their players in the very first month? Usually, it turns into a toxic relationship. Operations blames the affiliates, affiliates blame the platform, and everyone is frustrated. But here is the real secret shared in this video: 50% of conversions happen within the first 5 to 8 minutes after registration. Think about that. If a player signs up and your system takes an hour to send a welcome message or a bonus, you already lost them. In the wo