Having a major industry conference in her hometown, Lali Odosashvili could not skip attending the SBC Summit Tbilisi. The summit was a busy one: industry leaders from a relatively new region, discussions of the CIS market, and a lot of Georgian food!
Apart from being the Marketing Head of Hybrid, Lali is also an extremely charismatic speaker on stage. And recently she once again flashed everyone with her knowledge and professionalism during a panel about Cross-Market Strategies for iGaming Operators. She talked about effective player transitioning process, revealed that UK and Europe have a significantly big female player base and gave some marketing advice on how to use cultural elements in order to integrate audience in product engagement. "There is a misconception that women do not play in the CIS region, but evidence shows significant female participation, often on their husband’s accounts"- she revealed.
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