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Being popular is great. But is it costing you money?

Updated: Apr 4, 2023

We all like to be liked. So when you see your loyalty program is drawing more players to your games, you may break out in a big smile. But if you’d look a little more closely at the numbers, that smile might turn to a frown. And the frown might turn into a yell: “Stop the loyalty program! Stop it now!”

Sometimes operators get a little too sure of themselves, convinced that they’ve got the edge over the players. See, for example, Tropicana vs. Don Johnson.

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