Bonus Costs: Are You Losing Money?

This post focuses on online casino promotional ROI analysis. Everybody else: behave yourself!

One of the most significant tools used by Loyalty Managers to increase their turnover (handle, bet, you name it) is bonus offering. Yes, I am brilliant, how is it that you have never thought about it yourself, etc. Anyway, by providing a promotional bonus to your players, you offer them the option to lengthen their game play entertainment “on the house”.

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