This month’s Viewpoint features a two-part interview where Dana Workman sits down with Shahar Attias of Hybrid Interaction and Marc Kenigsberg from Euro Partners. In the first part of the interview, they discuss the importance of customer acquisition vs. customer retention, how operators should balance their efforts between the two, and the operators’ responsibilities.
Dana: Operators face a battle when it comes to customer acquisition and retention and where to focus their efforts even more complicated is the question of who shares the responsibility of these or do they at all.
To find out more, I spoke with Shahar Attias of Hybrid Interaction and Marc Kenigsberg from Euro Partners.
Dana: I’m here with Marc Kenigsberg of Euro Partners, I’m just gonna go ahead into it. Which is more important, customer acquisition or customer retention?