Which would you prefer? An extra €200 in monthly revenue from one player or an extra €10 in monthly revenue from 20 players? (Note to Thomas: stop scratching your head… they are the same thing!)
Loyalty expert Paul Hebert recently published a very interesting article that tries to answer this question, and we’ll translate his text into online casino lingo for you. It’s not that we don’t trust you to comprehend such long texts on your own. It’s that we simply don’t trust you at all.