While there are many similarities between running a bricks-and-mortar casino and running an online casino, there are some important distinctions. I will detail those in this article, along with some of the major KPIs (Key Performance Indicators) you’ll need to track if you’re charged with managing the promotional/player development activities of an online customer base. And I’ll conclude with a case study of how a major European casino migrated its “whales” from its bricks-and-mortar operation to its online version.