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Shahar Attias
Oct 1, 20191 min read
A typical day in CRM
07:00 I've just returned home from the gym. Sounds cool, eh? Well, actually it was just a pilates class. But you see, that’s what us CRM...
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Shahar Attias
Jul 1, 20191 min read
VIPs: Using the RFM method
We all love VIPs. We enjoy that James Bond feeling, thinking if we can treat our top players like in films, we might get a free meal...
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Shahar Attias
Apr 1, 20191 min read
A new problem for CRM
Suppliers have consistently advanced the online gaming industry, but one of the latest developments has been to the detriment of the...
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Shahar Attias
Oct 2, 20171 min read
iGaming CRM & Players’ Retention: What You Don’t Know
So you are an affiliate. WOW. I envy you. The heavy investment in producing new websites and links, the constant fights with Google’s...
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Shahar Attias
Sep 12, 20161 min read
Top 3 KPIs for Effective iGaming Call Center Management
One of the most significant processes in managing an effective call center is the process of definition of KPIs. Often, call centers in...
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Shahar Attias
Nov 19, 20151 min read
How to keep hold of customers
Julian Rogers presents expert guidance on the increasingly sophisticated workings of online gaming retention Esteemed marketing author...
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Shahar Attias
Apr 23, 20151 min read
Online Outline
Shahar Attias is a globally recognized iGaming expert with more than 15 years of industry experience. Attias is the founder and CEO of...
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Shahar Attias
Sep 16, 20141 min read
Your Ideal iGaming Platform
You grew up with your betting system, and like an old pair of jeans, it’s gotten to a point where it’s become so comfortable – you just...
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Shahar Attias
Aug 22, 20131 min read
Основные различия между управлением онлайн и офлайн казино
Чем отличается управление игровым процессом в онлайне от его аналога в наземном казино? Рассмотрим три основных различия. Read more...
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Shahar Attias
Jul 15, 20131 min read
On Slot Machines and Sound Effects
Have you ever tried playing a slot machine in one of the online casinos when your computer sound is on mute? Have a go – it’s a surreal...
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Shahar Attias
Jul 1, 20131 min read
Loyalty Programs KPIs
Summer is here. And for iGaming businesses it means that the declining seasonality effect has already starting to kick in. It also means...
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Shahar Attias
May 29, 20131 min read
How Predictive Analytics Can Make You More Money
Feel like you are “sinking” with data that doesn’t really makes sense? Last week we have talked about Customer Analytics in Online...
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Shahar Attias
Mar 19, 20131 min read
Understanding the false lure of the so called “can’t-lose” Martingale roulette system
After reading this post and its related article, please watch this clip (below). It is very much geared towards beginners, but it smartly...
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Shahar Attias
Jan 15, 20131 min read
Get your players to YES!
The purpose of this blog is to assist iGaming CRMers, wherever you may be. To do so, we provide you with naughty photos from industry...
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Shahar Attias
Nov 22, 20121 min read
One big whale or a school of little fish?
Which would you prefer? An extra €200 in monthly revenue from one player or an extra €10 in monthly revenue from 20 players? (Note to...
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Shahar Attias
Sep 20, 20121 min read
Online vs. Offline Casino Management: Key Differences to Consider
While there are many similarities between running a bricks-and-mortar casino and running an online casino, there are some important...
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Shahar Attias
Sep 1, 20121 min read
Beyond Sesame Street: Mr. Hooper goes to egaming CRM school
As I opened the annual CRM & Retention Seminar I moderated during the last iCE conference in London, I quoted a fantastic online article...
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Shahar Attias
Jun 27, 20121 min read
Player Clubs Review: Part 1 of a 5-part series sure to inspire new Loyalty Schemes
Judging from the recent posts, you’d probably conclude that this blog’s focus is limited to Alcohol, Hot Girls, Dublin and how easy it is...
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Shahar Attias
May 1, 20121 min read
Being popular is great. But is it costing you money?
We all like to be liked. So when you see your loyalty program is drawing more players to your games, you may break out in a big smile....
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