top of page

Asia’s iGaming looking for long-term relationships

Updated: Apr 4, 2023

The rising cost of acquiring new online players is forcing operators in Asia to ramp up their customer relationship management (CRM) capabilities in a bid to build deeper bonds and gain more value from existing customers. Marketing teams at online operators have long been fixated on all important CPA numbers — that is the cost per acquisition of a new player.

5 views0 comments


bottom of page