Asia’s iGaming looking for long-term relationships
- Shahar Attias
- Oct 19, 2017
- 1 min read
Updated: Apr 4, 2023

The rising cost of acquiring new online players is forcing operators in Asia to ramp up their customer relationship management (CRM) capabilities in a bid to build deeper bonds and gain more value from existing customers. Marketing teams at online operators have long been fixated on all important CPA numbers — that is the cost per acquisition of a new player.
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