Gaming Eminence converses with CRM expert Shahar Attias CEO of Hybrid Interaction to undercover how operators should be looking at their customer management. Topics include understanding the right system and tech, legacy systems, staff, and looking at building your own system.
GE) The old saying goes, “If it ain’t broke, don’t fix it” however, every year technology is improving and becoming more sophisticated that some businesses take advantage of and some don’t. If we take the majority of iGaming/Gambling operators what are the common areas they are falling short with their CRM management that wouldn’t be apparent right now, but by not being aware of could put them at a disadvantage in the future?