NEWS

Dive into Nona Titanyan's exclusive interview with the Georgian Gambling Association (GGA), as she uncovers potential serious dangers and drawbacks in CRM automation for gaming operators. With years of hands-on experience, Nona explains how prioritizing player acquisition over retention strategies usually result in wasted resources. Eventually she discusses the solutions highlighting that the effective post-registration experiences are the points that unlock true lifetime val

Gammastack is organizing an exclusive Live webinar featuring Shahar Attias, who will guide everyone through 25 years of CRM evolution - from humble Excel sheets to today’s AI-driven precision. During this session he will discuss how data, automation, and intelligence have transformed player relationships across industries. Shahar also will share hard-won lessons, memorable wins, cringe-worthy fails, and those “why did we ever do that?” moments that shaped the journey. Registe

Another exclusive interview out already! This time it is hosted by Paul Puolakka, CMO of Mr. Gamble - during his own Mr. Gamble Q&A...

Strengthening the cooperation between the two iGaming market leaders - Hybrid Interaction is teaming up with Gaming Innovation Group to...

In the new episode of #ChiefsClash, James King (CEO / Flows ), Nick McClagish (Group Account Director, Digital Fuel ) and Lida Kosohova...

Three Hybrid Interaction employees graduated from Optimove Academy. You live, you learn! Find out more.

Gaming Eminence converses with CRM expert Shahar Attias CEO of Hybrid Interaction to undercover how operators should be looking at their...

... and Shahar is the moderator. At least so it seemed, when he was chairing and moderating 2 full days. Short list of discussed topics -...

Our CRM discussions are limited to... CRM, and specifically - to the CRM systems we can use. Why is that? Are we as shallow as our...

“…A company’s sales come from two groups: new customers and repeat customers. One estimate is that attracting a new customer can cost...

Обычно игроки казино работают с пятью или шестью операторами азартных игр одновременно. Следовательно, компании постоянно конкурируют...

There’s an old joke saying that in real estate, the 3 most important words are: “stay dressed, please.” But the naked truth is that reality is even simpler: it’s all ’bout location. Now, why would an iGaming CRM consultant—emphasis on the “i”—even be remotely interested in anything outside of the good old internet? To me, "location, location, location" simply means that I hold a workshop in a different country three times a month. Well, you may have heard about this COVID thi

Пандемія коронавірусу практично зупинила роботу наземного гемблінгу, однак дала можливість розвиватися онлайн-платформам з азартними іграми. Це, своєю чергою, призвело до певних тенденцій для бізнесу, зокрема і у вигляді регуляторних обмежень у різних країнах. Разом із тим закон, який узаконив гральний бізнес в Україні, з недавнього часу передбачає легальну діяльність для онлайн-казино. І вже відомо, що цей напрям зацікавив низку операторів. Про ці та інші аспекти ми поговори

Shahar Attias, Founder of Hybrid Interaction Ltd, established the first (Customer Relation Management) CRM department in the Gaming industry, and talks about the significance of Real Time usage of Data for player marketing, VIP management, and segmenting these super players. Watch more

CRM-системы – технология, позволяющая упростить работу компаний при масштабировании бизнеса, значительно улучшив при этом качество...

Hi, my name is Shahar and I don’t think BI people should exist. What? No “I love you Shahar” in reply? That’s the worst AA (Anonymous Anti-BI) meeting I have ever been to. So what’s the reason behind my statement? I mean, everybody loves the BI guys. Not physically, of course, as you know—they could pass also for BO as well, but yeah, they give us data! And what would you do in this info-hungry industry of ours without data? I mean, if you are following my articles here, you

IN THE CRM DIARY YOU WROTE FOR TRAFFICOLOGY IN OCTOBER, YOU JOKED YOU "WONDER ABOUT THE QUALITY OF MY LIFE AND CAREER CHOICES." IF ALIENS LANDED IN FRONT OF YOU AND, IN EXCHANGE FOR ANYTHING YOU DESIRE, OFFERED YOU ANY POSITION ON THEIR PLANET, WHAT WOULD YOU WANT? Hybrid Interaction consultant Shahar Attias rounds off 2019 by telling Tim Poole all about coffee, kosher whisky and CRM on an alien planet Honestly, I wouldn't change what I'm doing. I really enjoy it - I often sa

We all love VIPs. We enjoy that James Bond feeling, thinking that if we can treat our top players like in the movies, we might get a free meal during our next trip to Vegas—because, you know, karma and such. At this point, you probably know by yourself that in reality, the karma phrase ends differently (yes, ***ch). Going back to your top segment, if that’s the case, then why even bother with them annoying, block-capital using, bonus-nagging players, who can’t seem to spell e

Suppliers have consistently advanced the online gaming industry, but one of the latest developments has been to the detriment of the market. Now, they are looking to destroy retention marketing by offering players the horrible choice of exactly what they want. Quick recap: Online gaming operators rely on CRM, not on affiliates. Why? Because by retaining players for longer terms and increasing their lifetime value, they can sustain a healthy CPA, knowing their team of data g

Шахар Аттиас – известный эксперт по геймингу. Он станет спикером RGW Moscow, где выступит с презентацией «Как оценить управление...