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Beyond Sesame Street: Mr. Hooper goes to egaming CRM school
As I opened the annual CRM & Retention Seminar I moderated during the last iCE conference in London, I quoted a fantastic online article...
Shahar Attias
Sep 1, 20121 min read
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Player Clubs Review: Part 1 of a 5-part series sure to inspire new Loyalty Schemes
Judging from the recent posts, you’d probably conclude that this blog’s focus is limited to Alcohol, Hot Girls, Dublin and how easy it is...
Shahar Attias
Jun 27, 20121 min read
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Being popular is great. But is it costing you money?
We all like to be liked. So when you see your loyalty program is drawing more players to your games, you may break out in a big smile....
Shahar Attias
May 1, 20121 min read
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Chairman’s Summary Notes
Captain’s Log, Stardate 3.14159: The London conferences were absolutely amazing. The participants reminded me of young kids during a...
Shahar Attias
Feb 7, 20121 min read
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Bonus Costs: Are You Losing Money?
This post focuses on online casino promotional ROI analysis. Everybody else: behave yourself! One of the most significant tools used by...
Shahar Attias
Nov 17, 20111 min read
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7 Tips for Key CRM Metrics (Online Casino)
What is it that we Player Development people do? The quick answer would be: we analyze stuff. As we all know, Retention Marketing is...
Shahar Attias
Oct 28, 20111 min read
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Shahar Attias on what affiliates should do to maximize earnings
Today’s interview is with Shahar Attias from Hybrid Interaction, who has led the iGaming industry as a consultant and senior executive...
Shahar Attias
Aug 30, 20111 min read
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