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Ensuring Solid Customer Relation Management in the Gaming Industry
Shahar Attias, Founder of Hybrid Interaction Ltd, established the first (Customer Relation Management) CRM department in the Gaming...
Shahar Attias
Aug 3, 20201 min read


Social and real-money gaming: Getting the best of both
Legend says that when Alexander the Great arrived in Gordium, he was presented with a complicated knot. The local oracle claimed it could...
Shahar Attias
Mar 31, 20201 min read


Social Distancing
They say that Millennials hardly have any patience and are focused only on themselves. Well, after 3 weeks of Social Distancing, Travel...
Shahar Attias
Mar 30, 20201 min read


CRM-системы: важность для гемблинг-проекта
CRM-системы – технология, позволяющая упростить работу компаний при масштабировании бизнеса, значительно улучшив при этом качество...
Shahar Attias
Mar 26, 20201 min read


Regulation is the major issue
As an iGaming consultant, Shahar Attias, the owner of Hybrid Interaction, has consulted more than 100 B2C operators. Among his clients is...
Shahar Attias
Mar 11, 20201 min read


Affiliate Operations Through Streaming Services | SiGMA
With social media and tech conglomerates enforcing stringent rules on otherwise innocuous affiliate operations, streaming services and...
Shahar Attias
Jan 20, 20201 min read


Time to do away with Business Intelligence
Hi, my name is Shahar and I don’t think business intelligence (BI) people should exist. What’s the reason behind my statement? I mean,...
Shahar Attias
Jan 2, 20201 min read


Play Hard
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Shahar Attias
Dec 1, 20191 min read


A typical day in CRM
07:00 I've just returned home from the gym. Sounds cool, eh? Well, actually it was just a pilates class. But you see, that’s what us CRM...
Shahar Attias
Oct 1, 20191 min read


VIPs: Using the RFM method
We all love VIPs. We enjoy that James Bond feeling, thinking if we can treat our top players like in films, we might get a free meal...
Shahar Attias
Jul 1, 20191 min read


A new problem for CRM
Suppliers have consistently advanced the online gaming industry, but one of the latest developments has been to the detriment of the...
Shahar Attias
Apr 1, 20191 min read


Omni-channel Loyalty
The safest way to increase the wallet share you earn from your players, is by engaging them through as many products as possible on YOUR...
Shahar Attias
Dec 2, 20181 min read


Необходимо улучшить программу лояльности, иначе ценность теряется
Шахар Аттиас – известный эксперт по геймингу. Он станет спикером RGW Moscow, где выступит с презентацией «Как оценить управление...
Shahar Attias
May 30, 20181 min read


Improve Players’ Loyalty, Otherwise Company’s Value Drops
Offline operators often miss what’s right in front of them while online casinos are exposed to full details of players’ activity,...
Shahar Attias
May 25, 20181 min read


Asia’s iGaming looking for long-term relationships
The rising cost of acquiring new online players is forcing operators in Asia to ramp up their customer relationship management (CRM)...
Shahar Attias
Oct 19, 20171 min read


iGaming CRM & Players’ Retention: What You Don’t Know
So you are an affiliate. WOW. I envy you. The heavy investment in producing new websites and links, the constant fights with Google’s...
Shahar Attias
Oct 2, 20171 min read


So, Who *Is* Your Customer?
Understanding who your customers are is the first step toward becoming customer-centric. Understanding who your customers are is...
Shahar Attias
Sep 13, 20161 min read


Top 3 KPIs for Effective iGaming Call Center Management
One of the most significant processes in managing an effective call center is the process of definition of KPIs. Often, call centers in...
Shahar Attias
Sep 12, 20161 min read


2016 Predictions
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Shahar Attias
Jan 1, 20161 min read


How to keep hold of customers
Julian Rogers presents expert guidance on the increasingly sophisticated workings of online gaming retention Esteemed marketing author...
Shahar Attias
Nov 19, 20151 min read
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