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Your Ideal iGaming Platform
You grew up with your betting system, and like an old pair of jeans, it’s gotten to a point where it’s become so comfortable – you just...
Shahar Attias
Sep 16, 20141 min read
14 views
0 comments


Основные различия между управлением онлайн и офлайн казино
Чем отличается управление игровым процессом в онлайне от его аналога в наземном казино? Рассмотрим три основных различия. Read more...
Shahar Attias
Aug 22, 20131 min read
11 views
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Loyalty Programs KPIs
Summer is here. And for iGaming businesses it means that the declining seasonality effect has already starting to kick in. It also means...
Shahar Attias
Jul 1, 20131 min read
24 views
0 comments


How Predictive Analytics Can Make You More Money
Feel like you are “sinking” with data that doesn’t really makes sense? Last week we have talked about Customer Analytics in Online...
Shahar Attias
May 29, 20131 min read
21 views
0 comments


Behind-the-Scenes: Players’ Engagement
As an affiliate, you are used to send traffic to operators, which work out to be a pretty good business for you – I mean, hey, in some...
Shahar Attias
Apr 9, 20131 min read
16 views
0 comments


Understanding the false lure of the so called “can’t-lose” Martingale roulette system
After reading this post and its related article, please watch this clip (below). It is very much geared towards beginners, but it smartly...
Shahar Attias
Mar 19, 20131 min read
11 views
0 comments


Get your players to YES!
The purpose of this blog is to assist iGaming CRMers, wherever you may be. To do so, we provide you with naughty photos from industry...
Shahar Attias
Jan 15, 20131 min read
11 views
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One big whale or a school of little fish?
Which would you prefer? An extra €200 in monthly revenue from one player or an extra €10 in monthly revenue from 20 players? (Note to...
Shahar Attias
Nov 22, 20121 min read
10 views
0 comments


Online vs. Offline Casino Management: Key Differences to Consider
While there are many similarities between running a bricks-and-mortar casino and running an online casino, there are some important...
Shahar Attias
Sep 20, 20121 min read
33 views
2 comments


Beyond Sesame Street: Mr. Hooper goes to egaming CRM school
As I opened the annual CRM & Retention Seminar I moderated during the last iCE conference in London, I quoted a fantastic online article...
Shahar Attias
Sep 1, 20121 min read
20 views
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Shahar Attias
Jun 18, 20120 min read
8 views
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Being popular is great. But is it costing you money?
We all like to be liked. So when you see your loyalty program is drawing more players to your games, you may break out in a big smile....
Shahar Attias
May 1, 20121 min read
23 views
0 comments


Chairman’s Summary Notes
Captain’s Log, Stardate 3.14159: The London conferences were absolutely amazing. The participants reminded me of young kids during a...
Shahar Attias
Feb 7, 20121 min read
20 views
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Bonus Costs: Are You Losing Money?
This post focuses on online casino promotional ROI analysis. Everybody else: behave yourself! One of the most significant tools used by...
Shahar Attias
Nov 17, 20111 min read
16 views
0 comments


7 Tips for Key CRM Metrics (Online Casino)
What is it that we Player Development people do? The quick answer would be: we analyze stuff. As we all know, Retention Marketing is...
Shahar Attias
Oct 28, 20111 min read
24 views
0 comments


Shahar Attias on what affiliates should do to maximize earnings
Today’s interview is with Shahar Attias from Hybrid Interaction, who has led the iGaming industry as a consultant and senior executive...
Shahar Attias
Aug 30, 20111 min read
32 views
0 comments


Customer Acquisition Vs. Retention Part 1
This month’s Viewpoint features a two-part interview where Dana Workman sits down with Shahar Attias of Hybrid Interaction and Marc...
Shahar Attias
Aug 26, 20111 min read
9 views
0 comments


Customer Acquisition Vs. Retention Part 2
This month’s Viewpoint features a two-part interview where Dana Workman sits down with Shahar Attias of Hybrid Interaction and Marc...
Shahar Attias
Aug 26, 20111 min read
9 views
0 comments
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