NEWS

The rising cost of acquiring new online players is forcing operators in Asia to ramp up their customer relationship management (CRM)...

So you are an affiliate. WOW. I envy you. The heavy investment in producing new websites and links, the constant fights with Google’s...

Understanding who your customers are is the first step toward becoming customer-centric. Understanding who your customers are is...

One of the most significant processes in managing an effective call center is the process of definition of KPIs. Often, call centers in...

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Julian Rogers presents expert guidance on the increasingly sophisticated workings of online gaming retention Esteemed marketing author...

Shahar Attias is a globally recognized iGaming expert with more than 15 years of industry experience. Attias is the founder and CEO of...

You grew up with your betting system, and like an old pair of jeans, it’s gotten to a point where it’s become so comfortable – you just...

Чем отличается управление игровым процессом в онлайне от его аналога в наземном казино? Рассмотрим три основных различия. Read more...

Summer is here. And for iGaming businesses it means that the declining seasonality effect has already starting to kick in. It also means...

Feel like you are “sinking” with data that doesn’t really makes sense? Last week we have talked about Customer Analytics in Online...

As an affiliate, you are used to send traffic to operators, which work out to be a pretty good business for you – I mean, hey, in some...

After reading this post and its related article, please watch this clip (below). It is very much geared towards beginners, but it smartly...

The purpose of this blog is to assist iGaming CRMers, wherever you may be. To do so, we provide you with naughty photos from industry...

Which would you prefer? An extra €200 in monthly revenue from one player or an extra €10 in monthly revenue from 20 players? (Note to...

While there are many similarities between running a bricks-and-mortar casino and running an online casino, there are some important...

As I opened the annual CRM & Retention Seminar I moderated during the last iCE conference in London, I quoted a fantastic online article...

We all like to be liked. So when you see your loyalty program is drawing more players to your games, you may break out in a big smile....