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Time to do away with Business Intelligence
Hi, my name is Shahar and I don’t think business intelligence (BI) people should exist. What’s the reason behind my statement? I mean,...
Shahar Attias
Jan 2, 20201 min read


A typical day in CRM
07:00 I've just returned home from the gym. Sounds cool, eh? Well, actually it was just a pilates class. But you see, that’s what us CRM...
Shahar Attias
Oct 1, 20191 min read


VIPs: Using the RFM method
We all love VIPs. We enjoy that James Bond feeling, thinking if we can treat our top players like in films, we might get a free meal...
Shahar Attias
Jul 1, 20191 min read


A new problem for CRM
Suppliers have consistently advanced the online gaming industry, but one of the latest developments has been to the detriment of the...
Shahar Attias
Apr 1, 20191 min read


Необходимо улучшить программу лояльности, иначе ценность теряется
Шахар Аттиас – известный эксперт по геймингу. Он станет спикером RGW Moscow, где выступит с презентацией «Как оценить управление...
Shahar Attias
May 30, 20181 min read


Improve Players’ Loyalty, Otherwise Company’s Value Drops
Offline operators often miss what’s right in front of them while online casinos are exposed to full details of players’ activity,...
Shahar Attias
May 25, 20181 min read


Asia’s iGaming looking for long-term relationships
The rising cost of acquiring new online players is forcing operators in Asia to ramp up their customer relationship management (CRM)...
Shahar Attias
Oct 19, 20171 min read


iGaming CRM & Players’ Retention: What You Don’t Know
So you are an affiliate. WOW. I envy you. The heavy investment in producing new websites and links, the constant fights with Google’s...
Shahar Attias
Oct 2, 20171 min read


So, Who *Is* Your Customer?
Understanding who your customers are is the first step toward becoming customer-centric. Understanding who your customers are is...
Shahar Attias
Sep 13, 20161 min read


Top 3 KPIs for Effective iGaming Call Center Management
One of the most significant processes in managing an effective call center is the process of definition of KPIs. Often, call centers in...
Shahar Attias
Sep 12, 20161 min read


2016 Predictions
Read more...
Shahar Attias
Jan 1, 20161 min read


How to keep hold of customers
Julian Rogers presents expert guidance on the increasingly sophisticated workings of online gaming retention Esteemed marketing author...
Shahar Attias
Nov 19, 20151 min read


Online Outline
Shahar Attias is a globally recognized iGaming expert with more than 15 years of industry experience. Attias is the founder and CEO of...
Shahar Attias
Apr 23, 20151 min read


Shahar Attias
Jan 13, 20150 min read


Your Ideal iGaming Platform
You grew up with your betting system, and like an old pair of jeans, it’s gotten to a point where it’s become so comfortable – you just...
Shahar Attias
Sep 16, 20141 min read


Основные различия между управлением онлайн и офлайн казино
Чем отличается управление игровым процессом в онлайне от его аналога в наземном казино? Рассмотрим три основных различия. Read more...
Shahar Attias
Aug 22, 20131 min read


Loyalty Programs KPIs
Summer is here. And for iGaming businesses it means that the declining seasonality effect has already starting to kick in. It also means...
Shahar Attias
Jul 1, 20131 min read


How Predictive Analytics Can Make You More Money
Feel like you are “sinking” with data that doesn’t really makes sense? Last week we have talked about Customer Analytics in Online...
Shahar Attias
May 29, 20131 min read


Behind-the-Scenes: Players’ Engagement
As an affiliate, you are used to send traffic to operators, which work out to be a pretty good business for you – I mean, hey, in some...
Shahar Attias
Apr 9, 20131 min read


Understanding the false lure of the so called “can’t-lose” Martingale roulette system
After reading this post and its related article, please watch this clip (below). It is very much geared towards beginners, but it smartly...
Shahar Attias
Mar 19, 20131 min read
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