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3rd Swiss Client!
New month, new project! Pasino.ch, the online arm of the Genève based “Casino du Lac” (by the Groupe Partouche powerhouse), has joined...
Shahar Attias
Sep 1, 20211 min read
15 views
0 comments


The Right Tool, At The Right Time
“…A company’s sales come from two groups: new customers and repeat customers. One estimate is that attracting a new customer can cost...
Shahar Attias
Aug 4, 20211 min read
34 views
0 comments


Team Building Poker Workshop
We took our client to a fun day by the sea, and simulated with them some of the internal conflicts the business is facing - using gaming...
Shahar Attias
Jul 23, 20211 min read
2 views
0 comments


Как создать клиентоориентированный маркетинг в реальном времени
Обычно игроки казино работают с пятью или шестью операторами азартных игр одновременно. Следовательно, компании постоянно конкурируют...
Shahar Attias
Jul 9, 20211 min read
14 views
0 comments


99 problems but B&M ain't one
There’s an old saying in real-estate that the three most important words are: “Stay dressed, please”. But the naked truth is that reality...
Shahar Attias
May 1, 20211 min read
38 views
0 comments


Shahar Attias about Operators' Changes and Ukrainian Market
The coronavirus pandemic has practically suspended the work of land-based casinos but has made it possible for online gambling platforms...
Shahar Attias
Jan 25, 20211 min read
18 views
0 comments


Тенденции онлайн гемблинга
Пандемія коронавірусу практично зупинила роботу наземного гемблінгу, однак дала можливість розвиватися онлайн-платформам з азартними...
Shahar Attias
Jan 12, 20211 min read
17 views
0 comments


OKR: The woke version of KPI
We consultants lead an ultra-modern lifestyle, very 2.0. Stories on LinkedIn? Sure. Migrating all workspaces into Notion? Did it...
Shahar Attias
Jan 1, 20211 min read
35 views
0 comments


US vs UK CRM KPIs
You might get the impression that I am lazy, judging by the title. Far from it. If there’s a chore I promise to complete, you can...
Shahar Attias
Nov 1, 20201 min read
27 views
0 comments


Ensuring Solid Customer Relation Management in the Gaming Industry
Shahar Attias, Founder of Hybrid Interaction Ltd, established the first (Customer Relation Management) CRM department in the Gaming...
Shahar Attias
Aug 3, 20201 min read
21 views
1 comment


Social and real-money gaming: Getting the best of both
Legend says that when Alexander the Great arrived in Gordium, he was presented with a complicated knot. The local oracle claimed it could...
Shahar Attias
Mar 31, 20201 min read
25 views
0 comments


Social Distancing
They say that Millennials hardly have any patience and are focused only on themselves. Well, after 3 weeks of Social Distancing, Travel...
Shahar Attias
Mar 30, 20201 min read
9 views
0 comments


CRM-системы: важность для гемблинг-проекта
CRM-системы – технология, позволяющая упростить работу компаний при масштабировании бизнеса, значительно улучшив при этом качество...
Shahar Attias
Mar 26, 20201 min read
107 views
0 comments


Regulation is the major issue
As an iGaming consultant, Shahar Attias, the owner of Hybrid Interaction, has consulted more than 100 B2C operators. Among his clients is...
Shahar Attias
Mar 11, 20201 min read
16 views
0 comments


Affiliate Operations Through Streaming Services | SiGMA
With social media and tech conglomerates enforcing stringent rules on otherwise innocuous affiliate operations, streaming services and...
Shahar Attias
Jan 20, 20201 min read
10 views
0 comments


Time to do away with Business Intelligence
Hi, my name is Shahar and I don’t think business intelligence (BI) people should exist. What’s the reason behind my statement? I mean,...
Shahar Attias
Jan 2, 20201 min read
13 views
0 comments


Play Hard
Read more...
Shahar Attias
Dec 1, 20191 min read
40 views
0 comments


A typical day in CRM
07:00 I've just returned home from the gym. Sounds cool, eh? Well, actually it was just a pilates class. But you see, that’s what us CRM...
Shahar Attias
Oct 1, 20191 min read
19 views
0 comments


VIPs: Using the RFM method
We all love VIPs. We enjoy that James Bond feeling, thinking if we can treat our top players like in films, we might get a free meal...
Shahar Attias
Jul 1, 20191 min read
20 views
0 comments


A new problem for CRM
Suppliers have consistently advanced the online gaming industry, but one of the latest developments has been to the detriment of the...
Shahar Attias
Apr 1, 20191 min read
19 views
0 comments
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